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Thought Leadership

  • Smiling woman in a business setting points to a board. Text reads, Motivated and engaged employees are not just assets; theyre the driving force behind your organization’s success.

    Article

    Driving incremental sales results through employee engagement

    In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership.

  • Three people smiling and looking at a laptop screen. A purple background on the left features text: A majority of seniors spend, on average, 6 hours a day online.

    Article

    Making a connection: How to reach the 65+ demographic

    With 55.6 million adults aged 65 and older in the U.S., making up almost 17% of the total population, this demographic continues to be a valued part of American society and of course, continues to have a lot of buying power.

  • Stacked wooden blocks with black silhouette head icons on a blue and orange background. Text reads: Dont underestimate the power of employees when launching a referral program.

    Article

    7 ways to make your referral program a success

    The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue.

  • A person adjusts a lamp in a room with shelves. Text over the image reads, Running a successful retail sales incentive program requires more than just numbers and metrics. The person is wearing glasses and an orange sweater.

    Article

    Retail sales incentive

    Running a successful retail sales incentive program required more than just numbers and metrics—it required passion, vision and a genuine commitment to the success and well-being of employees.

  • A notebook with WHATS NEXT FOR WORK: 2025 in bold text and blank checkboxes. On the left, the text reads The future of work is deeply human. A cup of coffee sits on the wooden table beside the notebook.

    Article

    5 trends shaping 2025 and beyond

    As we turn the corner into 2025, workplaces are evolving faster than ever before. Technology is advancing at a breakneck pace, employee expectations are shifting, and the once-familiar rhythms of work have given way to an era of continuous transformation.

  • A laptop displays a screen with a megaphone and various icons, titled Content marketing best practices. Text on the right asks, How do you earn attention in the CLICK ECONOMY? The background shows a blurred office setting.

    Article

    Content marketing best practices

    Content marketing has become robotic and formulaic. It’s time to get back to a human approach that delivers a return-on-relationship, not just clicks and views.

  • A man sitting on the floor with a pensive expression, wearing a blue shirt and jeans. Text overlay reads, Employees facing mental health and well-being challenges are 4x more likely to want to leave their organization. Office setting in the background.

    Article

    Creating an inclusive culture for employees with mental illness

    When people thrive at work, they are more likely to feel physically and mentally healthy overall and to contribute positively to their workplace. This creates both a responsibility and unique opportunity for leaders to create workplace environments that support the health and well-being of workers.

  • A woman in business attire stands with her arms crossed, smiling confidently. The text beside her discusses the challenge companies face in capturing consumer attention among thousands of daily messages.

    Article

    Customer feedback is important to any loyalty program – but when is enough enough?

    Today the average American household is enrolled in around 29 different loyalty programs. But, on average, they are only truly active in about 4 or 5 of them. But how many of these companies have truly earned the right to your attention?