Digital artwork of two hands shaking, composed of colorful, pixelated patterns. The background features various technology-related icons like emails, messages, and gears, symbolizing a connection or partnership in a tech context.

About Us

Our mission is to turn inspiration into real results for our clients. We understand how to attract, engage, and retain employees, run effective sales contests and incentives, build dynamic customer loyalty programs, and create impactful corporate events better than anyone else.

We work with companies around the globe who know extraordinary results can only be achieved when their business is inspired by the people who make it happen. Inspired employees solve problems and create value. Inspired salespeople take risks and seize opportunity. And inspired channel partners and customers are passionately loyal to your brand.

How did we get to be so good at inspiring people and delivering results? Experience is part of it, but it also stems from our unique approach to building solutions. We design and deliver customizable employee, sales, channel and customer solutions that are grounded in the science of behavioral economics. In other words, we look at how thought and emotion combine to drive human decisions and behavior. We don’t have to guess at what might motivate your employees or customers because we use scientific research and data to determine what will really inspire them to produce measurable business outcomes. Then we act on it.

We are a full-service agency, which means we develop integrated solutions. Looking for an all-employee recognition system and a way to reward your top sales performers? We can do that. Need to launch a new product at your annual dealer conference and provide learning for your corporate employees? We can do that too. Our single focus is on partnering with you to understand the problems you’re trying to solve and helping you achieve top and bottom-line results for your business.

A global company

Our world headquarters is located in Minneapolis, Minnesota, USA. With over 40 locations worldwide, our in-market local presence includes more than 25 sales offices throughout the U.S. and 18 international operations in key markets including Australia, Brazil, Canada, China, India, Mexico, Singapore, and the United Kingdom. Our worldwide network of offices and partnerships not only give us unmatched local resources but also allow us to deliver culturally-relevant programs and solutions no matter where our customers and their audiences are located. 

We know what it takes to motivate

Local Teams Around the World

Supporting program stakeholders around the world is essential to program success —that’s why we have more than 1,500 employees around the globe in our strategically located global offices. It’s important to us that we have employees where our customers have participants. Our local teams around the world work directly with local customer teams to ensure global programs are successful both globally and locally.

Rewards Marketplaces

If you want to engage a global audience, you need to offer a broad selection of rewards — that’s why our Merchandise & Experiences Marketplaces provide customers with the broadest selection of rewards in the industry. From merchandise and gift cards to experiences and travel, we have it all and fulfill items locally for participants around the world.

Local, Insourced Customer Service

We know that the participant experience is a reflection of our customers’ programs—that’s why we have Participant Support Specialists (who are BIW employees) around the world. They provide customer support in local languages and time zones in every region of the world.

Global Employee Recognition

Employees should feel inspired and recognized no matter where they live. All of our global programs are tailored to each employee through local program design, technology, awards and support. We ensure that locally relevant elements are infused into the global programs we design and deliver. These local elements are used to inspire employees and drive commitment to their company.

Global Sales & Channel Incentives

Whether you are motivating a sales audience in one country or 100, it is crucial that your incentive program design and rewards are locally relevant in order to drive your business objectives – that’s why we have Sales & Channel Specialists around the globe to help our customers design and deliver engaging, proven incentive programs in every region of the world.

Learn more about us.