A man and a woman are sitting at a desk, engaged with a tablet. The man is pointing at the screen while the woman looks on with interest. A laptop is open in front of them. The background is blurred, adding focus to the pair.

Contests and Incentives

Go above and beyond and they’ll do the same.

We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

Take your sales team to another level.

Think you’ve seen the full potential of your sales team? Think again. A comp plan can only do so much—true motivation comes from incentives that push reps to go above and beyond, rewarding them for the effort. We design sales incentives that pack a punch.

Our goal? To drive focus, activity, and—most importantly—sales.

We do this by:

  • Tapping into emotion and inspiration with rewards that excite, like high-end merchandise, experiences, and travel
  • Aligning sales goals with the bigger picture, ensuring every incentive drives business growth
  • Engaging your middle performers—the sweet spot where the biggest gains are made
A graph shows cumulative performance in blue increasing over time, plateauing, then gradually declining. Incremental performance is indicated in orange, peaking mid-graph and tapering off symmetrically.

Incentive solutions

Our work speaks for itself

  • Optimizing sales contests & SPIFFs for maximum impact

    A leading biopharmaceutical company questioned the effectiveness of their sales contests and SPIFF programs. Our Decision Sciences team analyzed their data, uncovering key insights that led to a smarter approach to sales motivation. Discover how data-backed strategies transformed their incentive programs and drove sales success.
    Learn More
  • A rise in employee engagement

    A major cruise line aimed to boost employee engagement, retention, and sales performance. We implemented a gamification strategy, creating missions to drive performance and retention. Discover how this approach led to impressive engagement and revenue growth in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.