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Home Customer Loyalty
Two cappuccinos with heart-shaped latte art sit on saucers with spoons on a wooden table. The cups are placed diagonally opposite each other, one on a green saucer and one on a gray saucer. The background has a soft gradient effect.

Customer Loyalty

Real loyalty takes more than points and perks. We dig deeper, driving the behaviors that matter, fine-tuning every stage of the journey, and sparking emotional connections that last. Wherever your customers are, we make sure they stick with you.

Lifecycle optimization

The blueprint for lasting loyalty.

Acquire

Turn awareness into action—and action into loyalty. Lay the groundwork to win customers from day one.

Develop

From onboarding to upselling, your customers are your most valuable assets. Build a lasting relationship.

Retain

Transactions are just the beginning. Build recognition and trust to keep them coming back for more.

Amplify

Turn happy customers into vocal fans. Fuel advocacy and spark meaningful engagement.

With your customers every step of the way.

We don’t do ordinary loyalty programs. We redefine them. Our solutions evolve with your audience, delivering results that are fast, measurable, and powered by the science of behavioral economics.

Capabilities

  • Strategy and program design
  • Analytics and insights
  • Full creative services
  • Technology development
  • Printing and fulfillment
  • Call center (IB, OB, and IVR)
  • Email and SMS
  • Mobile Wallet objects
  • Incentives and rewards

Solutions

  • Customer loyalty programs
  • Channel loyalty programs
  • Behavior change programs
  • Member/patient engagement
  • Customer appreciation and gifting
  • Lifecycle marketing
  • Interactive marketing
  • Direct marketing
  • Omni channel campaigns

Every metric tells a story.

15.3%

average increase in customer engagement

$100M

annual incremental revenue by loyalty solutions

83

Net Promoter Score – according to Bain & Co, above 80 is world-class

Solutions

Close-up of colorful t-shirts on wooden hangers, featuring red, blue, yellow, and white shirts. In the foreground, a beige baseball cap and a bright yellow mug are placed together.

Branded Merchandise

build a merchandise strategy that resonates with your employees and customers to keep your brand top of mind.

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Gamification

Harness the power of gamification to engage your customers, employees, and partners to do more within the systems that matter to your business.

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Communications

Capture and keep their attention, and stand out from the noise.

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Loyalty shows.

View All Case Studies
  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Getting pumped about better health

    A leading insulin pump manufacturer aimed to help customers engage in healthy behaviors. They launched a membership program with gamified challenges and rewards, encouraging users to manage their diabetes effectively. The program led to improved health outcomes for participants. Discover how this innovative approach made a difference in the full case study.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Inspiring an online community

    A global software company sought to attract new members and engage their community using Bunchball gamification. They created a personalized experience with missions, peer recognition, and leaderboards. This approach led to higher engagement and faster onboarding. Discover how this strategy transformed their community in the full case study.
    Learn More
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Banking on big results

    A major financial institution aimed to attract new customers with a summer promotion. Using behavioral economics, they offered an instant-win game and a high-profile sweepstakes, shifting their focus to mobile advertising. This approach led to record-breaking results. Discover how this innovative strategy transformed their customer acquisition in the full case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A hand places a puzzle piece with a magnet symbol onto a block puzzle with people icons. Text reads: Hook your customers into your loyalty program during their first contact by removing barriers to engagement and accelerating earnings.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact perception of your company and lead to drop off. But during acquisition, the stakes are higher. These are first impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term engagement, first impression moments are incredibly important.

  • Close-up of hands holding a smartphone. Text reads: The average person sees and hears between 4,000 and 10,000 messages per day. Background is blurred and colorful.

    Article

    What is attention currency and why is it important?

    The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.