We serve up inspiration daily to our audience — strategic solutions made up of digital, print, environmental and experiential tactics — that change behavior and perceptions.
Our dream team is a diverse and talented group of individuals who are experts in their craft and have the 100+ creative awards and 180,000+ global campaigns to prove it. Our award-winning team has been recognized by Brandon Hall, How Design, Hermes, and recently received a Gold Stevie for employee marketing.
We help employees fall in love with companies for the first time — or rekindle their passion for work. As a result, performance levels skyrocket. We drive employee engagement, connectedness, inspiration, and performance with recognition branding and creative content that amplifies the employee value proposition (EVP) and elevates the employee experience — no matter where they are on their employee journey.
Sales audiences today are barraged with information vying for their attention, a reality we call infobesity. So, we offer a trimmed down approach that cuts through the noise with clear messages salespeople can easily digest. Salespeople fall head over heels for it.
But it’s not all from the heart. We also employ Fastbrain Communications™, which is our own unique neuroscience-based messaging framework that helps us design emotional triggers and messages authentic to each audience so they can retain important information and act on it.
By using our proprietary sales and channel research, applied behavioral economics concepts, and deep marketing expertise we have the power to captivate and change behavior. Our tailored solutions care for how audiences need to consume information based on business/revenue goals and how they spend their day.
Problems we solve.
- Branding
- Content strategy and journey design
- Sales engagement campaign strategy
- Employer branding and EVP design
- Behavior-change frameworks (change management)
- Manager and influencer engagement
- Deskless employee engagement
- Meeting and event promotion and pull-through (pre- and post-event)
- Studio solutions: audio and video (pre- and post-) – motion graphics, live-action, remote, live
- Full-service digital – web apps, microsites, platforms, email marketing, dashboards, leaderboards, tracking maps, 360 rooms
- Full-service print – collateral, mailers, packaging, kits, workspace, environmental
- Fabrication and install
The numbers tell a story.
180k
projects completed last year
350%
average increase in desired activity
100+
creative and industry awards earned
Our work speaks for itself
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Driving New Account Growth with Goal-Oriented Motivation
By combining personal accountability with strategic goal-setting, this high-impact incentive program empowered sales reps to surpass targets and fuel new account growth — proving that when motivation is tailored, performance follows.Learn More -
Strengthening Community Connections Through Chapter Engagement
A national campaign that turned local pride into action, this initiative reimagined chapter engagement by uniting communities, amplifying grassroots support, and strengthening sponsor relationships through a friendly, digital-first competition.Learn More -
Empowering Leadership Through Recognition
This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Sales incentive structures that work
Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.
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Article
How to Calculate the Value of Sales Incentives: Maximising ROI and ROO
Discover how to calculate the value of sales incentives with a focus on ROI and ROO, and actionable steps to design effective incentive programmes.
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Article
Sales Incentives vs Sales Commission
Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.