Delivering measurable impact.
Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow.
Case Studies
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Driving New Account Growth with Goal-Oriented Motivation
By combining personal accountability with strategic goal-setting, this high-impact incentive program empowered sales reps to surpass targets and fuel new account growth — proving that when motivation is tailored, performance follows.Learn More
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Strengthening Community Connections Through Chapter Engagement
A national campaign that turned local pride into action, this initiative reimagined chapter engagement by uniting communities, amplifying grassroots support, and strengthening sponsor relationships through a friendly, digital-first competition.Learn More -
Empowering Leadership Through Recognition
This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.Learn More
Blog posts
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Sales incentive structures that work
Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.
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Article
How to Calculate the Value of Sales Incentives: Maximising ROI and ROO
Discover how to calculate the value of sales incentives with a focus on ROI and ROO, and actionable steps to design effective incentive programmes.
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Article
Sales Incentives vs Sales Commission
Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.
Webinars
Top scholars and client experts share simple, practical ideas that inspire and drive results.
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Webinar
What’s next for work 2025
The way people work and how companies approach work is constantly evolving. Each year, new patterns of work emerge, and looking into 2025, we see that’s no different.
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Webinar
Boehringer Ingelheim: From reactive to strategic
When it comes to sales incentives, it’s not enough to just have them – they need to be strategic, focused, and inspirational to the specific needs of your sales audience.
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Webinar
Celebrating Moments That Matter
How does IBM recognise their employees? Watch this webinar to find out more.
Awards and Accolades
Emmy Awards
Our Meetings and Shows team has received two Emmy Awards: one for a product launch video we created for a large pharmaceutical client and the other for a film about AIDS Awareness in America
EcoVadis Corporate Sustainability
Corporate Sustainability and Responsibility firm EcoVadis recognizes BIW as a Silver-rated corporate citizen, placing us in the top 25% of all companies evaluated.
Top Workplaces
In the last decade, we’ve been named a Top Workplace every year we’ve applied. Inspired employees lead to inspired customers, and we believe in practicing what we preach.
LTEN Excellence Awards
Our Learning & Training team has been awarded an LTEN Excellence Award for Industry Partnership, recognizing innovative and inspiring work done by life sciences training practitioners and providers.
MUSE Creative Awards
Our Meetings & Shows team has been awarded Gold and Platinum MUSE Creative Awards for work with companies like Delta, Kawasaki and COUNTRY Financial.
Hermes Creative Awards
Our Communications Team has been awarded 4 Hermes Creative Awards. 3 for work in Public Relations/Communications, Strategic Programs and 1 in Print Media, Integrated Marketing.
Hermes Creative Awards recognizes outstanding work of marketing and communication professionals.