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Home Behavioural Economics
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Behavioural Economics

Harnessing behavioural economics to design engaging programs that drive motivation, influence decisions, and boost performance.

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Our approach

We integrate behavioural economics and psychological principles into program design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programs driven by insight, not guesswork.

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Design an engaging campaign

Reward behaviours, then achievements, then results.

Engage your audience correctly

Nudge from knowing it to feeling it to doing it.

Use dynamic visual scorecards

Make them bold, clear, and compelling.

Reach out the right way

Simply, frequently and with relevance.

Pick the right rewards

Reward progress, and results will follow.

Dive into the science

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Idiosyncratic Fit

According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit. 

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Dopamine

The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.

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Abstract digital art depicting human profiles with vibrant swirling colors and a geometric pattern. A small periodic table element-like box says What is... 8 dp Dopamine in the bottom left corner.
An orange paper plane flies in one direction, contrasting with several white paper planes going in another direction. There is a dashed line showing its path. In the bottom left corner, theres a peach-colored placeholder for content labeled What is... 6 pr.

The right reward

Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another. 

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See the science in action

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  • Golden wheat stalks sway gently against a dark, moody sky, capturing a sense of impending weather. The spikes of the wheat stand out sharply, illustrating contrast between natures abundance and the looming clouds above.

    Case Study

    Driving New Account Growth with Goal-Oriented Motivation 

    By combining personal accountability with strategic goal-setting, this high-impact incentive program empowered sales reps to surpass targets and fuel new account growth — proving that when motivation is tailored, performance follows.

  • Two people smiling and talking while looking at a computer screen. The man is wearing glasses and a light blue shirt. The woman is wearing a denim jacket and headphones. They are in a modern office setting with blurred background elements.

    Case Study

    Empowering Leadership Through Recognition

    This case study shows how a targeted recognition campaign empowered managers to celebrate leadership, driving a 60% increase in participation and strengthening a values-led culture.

The best way to get started is to get in touch!

Speak to an expert in our team to learn how our solutions can engage your employees.

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