Channel Performance
From partners to powerhouses.
Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.
Harness the power of strategic channel partnerships.
Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.
True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.
Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.
The next step? Turning that understanding into action.
Build a network of loyal partners.
Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.
Analyze
When you understand your partners better, you win.
Connect
Targeted learning and data-powered messaging keep your brand on their radar.
Influence
Customers follow the crowd–and the crowd is social. Turn influencers into your loudest advocates.
Reward
Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.
Every metric tells a story.
11.2%
average annual increase in channel sales
1M
sales representatives engaged annually
83
Net Promoter Score – according to Bain & Co, above 80 is world-class
Transform channel potential into performance.
Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.
Find out more about our channel performance solutions.
Channel Smart
With Channel Smart, it’s simple to balance channel incentives and channel loyalty in a B2B environment. Channel Smart enables you to run tailored, market-driven incentives that connect with your sales channels and deliver results for your business.
We turn channels into growth engines.
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Driving targeted results across multiple channels
A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand.Learn More -
Championing ahead-to-head sales incentive
A large telecommunications client came to us to create a fun incentive program for the fourth quarter to help close out the year strong.Learn More -
Driving subscription sales ten-fold
This entertainment client had been struggling to drive point-of-sale subscriptions from their channel partner sales reps for the past few years.Learn More
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can engage your channel.