Series 1: Rodney Bass
September 2023
Rodney Bass has over 11 years of experience at BI WORLDWIDE working with Fortune 100 companies across a diverse range of engagement including incentive travel, sales incentives and employee engagement.
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Article
Sales incentive structures that work
Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.
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Article
How to Calculate the Value of Sales Incentives: Maximising ROI and ROO
Discover how to calculate the value of sales incentives with a focus on ROI and ROO, and actionable steps to design effective incentive programmes.
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Article
Sales Incentives vs Sales Commission
Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.