Research and Data Analytics
We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.
Leverage data and analytics to optimise engagement.
Whether assessing problem spaces, pre-planning for program launch, or conducting postmortem analysis on a program in order to more-effectively spin up the next one, we help our partners collect and wield data to make effective decisions at every phase.
Need states include:
- Business case assessment – uncovering the hidden impact of engagement
- Program modeling – understanding the potential impact of each engagement solution
- Program improvement analysis – identifying what’s working, what’s not, and opportunities for program improvement
- Attrition analysis – understanding the potential cost savings of a recognition program
- Return on purpose – providing holistic assessment of events, training, and communications to drive engagement
- ChannelWISE™ – segmentation analysis to identify your best, worst, and highest potential customers
- QuitRisk – predicting employees who are most likely to leave
Addressing key issues with data.
Design
- Program structure
- Program modeling
Pre-program analysis:
- What is the value of changing behaviors?
- Should segments of the target audience be motivated differently?
- How much will we spend on the proposed initiative?
Assess
- Program engagement
- Program performance
- Program optimisation
Ongoing program analysis:
- How does performance vary across segments?
- To what extent is the engagement solution driving targeted results?
Value
- Behavior change
- Business impact
Post-program analysis:
- What was the value of the program?
- How effective was the rule structure, and what are areas of improvement?
- What behaviors/activities align with higher performance?
The metrics tell the story
100
Fortune 1000 companies using our decision sciences
$900M
improvement in business results last year, across all clients
39%
average reduction in incentive program costs
Our work speaks for itself
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Personalising channel loyalty
When it comes to loyalty programs, personalisation is key. The more personalised, the greater the outcomes.Learn More -
Leveraging sales incentives
Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.Learn More -
Driving targeted results across multiple channels
A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand.Learn More
The best way to get started is to get in touch!
Speak to an expert in our team to learn how our solutions can engage your employees.