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Channel Performance

Strengthen partnerships. Drive channel success.

Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.

78% of channel partners are not engaged in India.

BI WORLDWIDE-KANTAR Channel Partner Engagement Research 2023

Harness the power of strategic channel partnerships

Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.

True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.

Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programs builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.

The next step? Turning that understanding into action.

Build a network of loyal channel partners

Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.

Analyze

Align with your partners’ needs, aspirations and goals to create a foundation for mutual success and growth.

Connect

Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement.

Influence

Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.

Reward

Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.

Transform channel potential into performance

Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.

Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).

Integrated Solutions

We’ll help you build your channel sales strategy.

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Channel Solutions

Transform your channel performance by blending inspiration and human-centric design with advanced channel tech, expert managed services, and impactful rewards.

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Channel Smart

Channel Smart combines advanced tech with proven channel strategies to elevate partner engagement and drive unparalleled performance, brand preference and loyalty.

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Contests and Incentives

Your distribution channel represents a variety of different brands every day. Let’s make your brand as important to your channel representatives as it is to you.

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Learning

We customize learning solutions that inform, engage, and educate your entire distribution channel.

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Creative Services

Innovative strategies designed to capture and keep their attention, and stand out from the noise.

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Gamification

Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.

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Our work speaks for itself

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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.