BI WORLDWIDE India Shares New Perspectives and Trends in B2B Marketing

How is B2B marketing evolving in India? What role does applied behavioural science play in driving loyalty and engagement? And what are the latest trends shaping workforce management today?

In an exclusive interview with The Wise Marketer, Sukesh Jain, CEO of BI WORLDWIDE India, and Jason Mosakowski, VP International, shared their insights on the future of B2B engagement, workforce management challenges, and the latest research on channel loyalty.

The discussion covered:

• Emerging trends in the Indian B2B market and how engagement strategies are evolving
• Workforce management challenges and the role of behavioural science in navigating them
• New research on channel loyalty and how brands can optimise engagement programs

This interview, conducted by The Wise Marketer, explores how brands can leverage behavioural science, technology, and data-driven strategies to drive lasting impact.

This interview is also available on The Wise Marketer