Most high performers now function in a world where the prestige of working with top firms isn’t out of their grasp. With the ability to score high-paying positions in companies that have stood the test of time, employees now look beyond the brand name and salary packages, and pick a seemingly intangible value over other, more measurable ones, while making their decision to join: organisational culture. Culture, in its most basic definition, is a reflection of the way things are run in an organisation, and this information comes to employees through brand advocates. It goes without saying that happy and engaged employees spread positive anecdotes about the organisations they work for, while disengaged, stressed and unhappy employees only highlight their lowest moments when speaking to others. As most companies would certainly prefer the former, it becomes vital now more than ever to have a strong employee engagement strategy that creates the moments of inspiration in the employee’s journey. 

These inspirational insights not only will help boost employee engagement, motivation, and productivity but also help transform disengaged employees into brand advocates who play crucial roles during referrals and talent acquisition.