Unifying In-store Shopping Experiences with Interactive Learning
Learn how BI WORLDWIDE India helped a leading beauty brand reinvent its store training across Asia leveraging Chameleon cloud, our powerful content authoring solution.
Impact
BI WORLDWIDE India unified the brand’s training program across 400+ stores in Asia, enabling 16,000+ retail staff to consistently apply global practices. Over 100 custom, bite-sized modules in six languages led to 100% completion, improved comprehension, and better customer experiences. The brand now manages all content development through Chameleon Cloud.
Industry
FMCG (Beauty and Personal Care)
Problem space
Employee Engagement
AUDIENCE
Employees (Retail Sales Staff)
technology
Chameleon Cloud
Challenge
A leading beauty brand faced challenges in delivering consistent customer in-store experiences across Asia—its fastest-growing market with an exceptionally discerning customer base. The training program struggled with language and cultural differences, and translated documents were difficult to comprehend. Additionally, varying training practices, including face-to-face sessions, lacked sustainability and scalability due to the absence of trained local subject matter experts. The brand sought to reinvent its training strategy for over 16,000 frontline store staff across 400+ branded freestanding stores in Asia, aiming to deliver premium, standardised in-store experiences and delight customers.
Solution
BI WORLDWIDE India’s expert content authoring team transformed the brand’s lengthy training documents into engaging, bite-sized modules with dynamic designs and storyboards. To ensure cultural and linguistic relevance, eLearning content was created in six languages—Chinese, Japanese, Korean, Thai, Vietnamese, and English—leveraging BI WORLDWIDE India’s versatile cloud-based content authoring solution, Chameleon Cloud. The content was packaged and delivered on the brand’s existing LMS using xAPI/TinCan standards. Regular stakeholder check-ins were conducted to ensure effective understanding and reception of the training modules by local staff.
Impact
BI WORLDWIDE India successfully unified the brand’s store training program across Asia.
- 16,000+ store staff across 400+ branded freestanding stores in Asia now consistently implement the brand’s global practices.
- 100+ custom training modules, each 10-12 minutes long, created in 6 languages for cultural and linguistic relevance.
- 100% of store staff successfully completed the training, with improved comprehension and retention.
The positive impact on customer experience, coupled with the ease of using our content authoring tool, Chameleon Cloud, has led the brand to manage all its content development needs through our platform today.
