BEWEEK Series 2: Behavioural Science Hacks for Channel Sales Promotion

Sales promotions are everywhere—but are they designed to truly drive performance? Many promotions rely on guesswork rather than science, leaving potential results untapped. BEWEEK Series 2 by BI WORLDWIDE brings a fresh, science-backed approach to designing and delivering high-impact channel sales promotions.

Led by Tim Houlihan, a globally recognised behavioural science strategist and practitioner, this two-session masterclass explores proven psychological principles that shape buying behaviour, optimise promotions, and motivate sales teams and channel partners more effectively.

Session 1: Behavioural Science-Led Promotion Design Hacks

Design promotions that don’t just attract attention—but drive action.

Creating a successful channel sales promotion requires more than just discounts and incentives. In this first session of BEWEEK Series 2, Tim Houlihan breaks down how to apply behavioural science frameworks to design people-centric promotions that truly engage and motivate. From leveraging intrinsic and extrinsic motivators to using non-monetary rewards effectively, participants learn how to structure promotions that inspire long-term sales growth.

Key Takeaways:

• Become a promotion design architect using behavioural science principles
• Learn how to structure people-based promotion programs for lasting impact
• Discover why non-monetary rewards can be more powerful than cash incentives