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Home Webinars Optimising Promotions with a Behavioural Science Approach

Optimising Promotions with a Behavioural Science Approach

Webinar On Demand

A well-designed promotion is only half the battle—optimisation is key. Learn how to refine your sales promotions using behavioural science for better engagement and bigger results. Tune into this session.

Session 2: Optimising Promotions with a Behavioural Science Approach

A great promotion isn’t just about design—it’s about execution.

Even the best-designed promotions can fall short without the right framing, messaging, and reward structure. This session explores how to optimise sales promotions by applying behavioural science techniques, from using social proof and expert authority to crafting the perfect rewards mix. Participants will learn how to fine-tune their promotions for maximum engagement and sales impact.

Key Takeaways:

  • Optimise promotion programs using behavioural science insights
  • Learn how to frame promotional messages using social proof & expert authority
  • Build an effective rewards mix for your promotional programs
Title slide for a presentation on behavioral science with text: Behavioural Science in Implementation & Optimisation Hacks: How to Become a Promotions Optimizer. Features silhouettes of two faces on a red background.