Score High in the Channel Loyalty Game – Hit the Right Chords

Webinar On Demand

Learn what it takes to build unstoppable channel loyalty. Tune into Walter Ruckes as he reveals research-backed strategies to engage, motivate, and reward dealer, distributor, and reseller partners for lasting success. Watch this on-demand webinar.

Episode 3 – Score High in the Channel Loyalty Game – Hit the Right Chords

Loyal channel partners are the backbone of sustained sales growth—but what truly drives their commitment? In the third episode of Power Up Your Sales Arsenal, BI WORLDWIDE’s channel engagement and loyalty expert, Walter Ruckes, uncovers research-backed insights on what motivates dealers, distributors, and resellers. Learn how to inspire long-term loyalty through strategic engagement, meaningful rewards, and behavioural economics principles that bring channel loyalty programs to life.

Key Takeaways:

  • Discover how behavioural economics can strengthen channel loyalty programs.
  • Learn how learning and data analytics drive awareness and inspire action.
  • Explore how incentives, goal-setting, and rewards build lasting loyalty.

Watch this on-demand webinar to master the art of channel partner engagement.


A man wearing a checked shirt smiles, seated next to text promoting a webcast. The text reads: Episode #3: Hit the right chords - Power Up Your Sales Arsenal with Mr. Walter Ruckes, channel engagement and loyalty expert at BI WORLDWIDE.