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Home Who We Serve Automotive
A mechanic in red overalls works on a cars wheel, adjusting the lug nuts in a sunlit garage. The vehicle is elevated on a lift, and the scene is filled with bright light and workshop equipment.

Automotive

Trusted by top auto brands to boost sales, elevate customer satisfaction, strengthen service retention, and maximise parts growth—we build strong channel ties, motivate sales teams, and engage employees to drive long-term success.

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Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO. 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioral economics.

Our world-renowned strategies include customized programs to engage, onboard, educate, inspire, certify, recognize, and motivate your team with integrated solutions including:

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Channel solutions

Achieve lasting growth with solutions that boost engagement, inspire loyalty and power channel performance. 

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Contest and incentives

Elevate your sales team with smart, engaging incentives that drive impact—without breaking the budget.

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Gamification

Use game mechanics to take your learning and goal setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Rewards and recognition

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Every metric tells a story.

9M

VINs processed annually

5M

visitors at BIW auto sites annually

12k

active dealerships participating annually

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.