Silhouetted construction workers and machinery on a site with scaffolding, set against a vibrant sunset sky. The sun is low on the horizon, casting a warm glow and creating dramatic lighting effects.

Building and Construction

From cement and steel to paint and plywood, we help brands engage employees, energise sales teams, and strengthen channel relationships—laying the groundwork for market expansion and sustained growth.

The challenge:

Attract new customers, upsell and cross-sell to existing customers, and create a fiercely loyal following for your brand.

The solution:

Reward them.

Join North America’s most recognizable building products brands in a program designed to uphold brand integrity while generating exponential selling power.

Contractor Rewards targets general contractors and sub-contractors in both residential and commercial construction. Enrollment is simple and contractors amass points with the purchase of participating products. These points can be redeemed for more than 350,000 items from an online awards catalog.

As for you? You’ll benefit from preferred brand status as well as a wealth of customer data. We believe that successful brand managers know who buys their products and why they buy it. These insights facilitate highly targeted marketing campaigns to maximize return on your marketing dollars.

The bottom line: Discounts don’t win. Loyalty wins.

Measure twice. Take your cut.

450k

invoices processed quarterly

95.6%

invoice acceptance rate

1.6

days to process invoice, on average

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.