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Home Who We Serve Energy
A worker in a red and yellow uniform and safety gear pours motor oil from a large container into a funnel placed under a car hood. The worker wears gloves, a hard hat, and goggles, focusing on the task.

Energy

Blind distribution in energy makes it hard to reach the right audience. We help brands decode complex channels, gain data visibility, and drive awareness and sales volume through targeted engagement strategies.

Let’s talk

Unearthing valuable data resources.

In order to optimize channel effectiveness, it’s critical that your solutions incorporate the entire channel working together to drive results.  Data is highly valuable in understanding purchase behaviors, targeting key customers, and determining next-best actions.  Engaging your distribution channel is the first step in structuring a program where they are rewarded for surrendering sell-through data. A comprehensive approach includes developing a push/pull strategy that then motivates end users for their purchases.

Problems we solve.

  • Understanding the partners and opportunities within your channel.
  • Channel activation and engagement.
  • Cross-sell and up-sell opportunities.
  • Capturing data and making data-driven decisions.

Whether you’re looking to engage distributorships, distributor sales reps, installers, retailers, retail counter reps, contractors, or end users, we have solutions and expertise to deliver results.

The data tells a story.

69%

average distributor sales rep engagement

5.7%

average sales volume increase from new customers in a client program

100%

distributor sell-through data provided

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.