The best way to build a healthier culture.
A thriving workforce depends on energy, focus, and resilience. Employee wellness is critical to making that happen. And while reduced healthcare costs are a bonus, the true value lies in creating a team that’s performing at its best.
We apply behavioral economics to design programs that align rewards, guidelines, and communication to drive real, lasting behavior change. No quick fixes. No one-size-fits-all solutions. We help you build sustainable habits for a healthier, more engaged team.
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Retail sales incentive
Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]
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Article
10 key strategies for running successful channel partner programs
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are […]
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Article
Is cash king?
Do cash incentives work better than non-cash incentives? On the surface it’s a relatively simple, straightforward question but in truth, it’s one of the great debates in the field of sales compensation programs — and one that requires a remarkably complex and nuanced answer. We recently hosted a webinar on this cash vs. non-cash topic featuring Professor […]