Thought Leadership
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Article
4 ways to hook customers into your loyalty program
Across the customer lifecycle, there are moments that can negatively impact perception of your company and lead to drop off. But during acquisition, the stakes are higher. These are first impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, […]
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Article
7 ways to make your referral program a success
The biggest challenge when launching a new sales lead-referral program is getting your customer-facing teams on board. If you can successfully motivate most of them to participate, you’re guaranteed to have an increase in revenue. We worked with a major telecommunications company to launch a lead-referral incentive program and successfully inspired over 80% of their customer-facing technicians […]
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Article
A blueprint for success: running a retail sales incentive program
Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]