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Home Who We Serve Life Sciences and Healthcare
A stethoscope rests on a table in the foreground, with a blurred background featuring an audience of people seated in a conference room. The lighting is a mix of blue and purple tones, creating a professional and modern atmosphere.

Life Sciences and Healthcare

Healthier outcomes and a healthier bottom line

Trusted by major life sciences and healthcare industry organizations to change behavior and drive business results with key audiences such as employees, sales teams, members, physicians, and patients.

Intelligent solutions, made easy

The life sciences and healthcare industries are changing at warp speed. We get it.

We’re strategic partners who stay in-step with our clients’ needs and deliver tangible, industry-leading bottom-line results.

  • Recognize and reward sales individuals and teams to drive results
  • Engage members and patients through behavior change strategies, loyalty programs and campaigns
  • Challenge managers to help attract, retain, engage, and motivate top talent in a changing workplace
  • Promote and reinforce company culture through communications and recognition campaigns
  • Produce creative and integrated product launch events and programs, targeting sales teams, employees, and healthcare professionals
  • Train employees to improve efficiencies and enhance the patient experience
  • Educate and support patients to achieve healthy outcomes while reducing costs

Distribution

Insurance

Medical Device

Pharmaceutical

Clinical Research

Animal Health

Every metric tells a story.

18

months to achieve a client’s 3-year cost savings goal, on average

500k

employees impacted last year alone

90+

active life sciences customers

Solutions

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Recognition

Take your team from good to great.

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Goalquest™ AI

A game-changing sales contest engine.

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Rewards

Unique experiences with positive impact.

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Gamification

Create meaningful engagement in digital environments for work, learning, and social.

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Event Production

Customized to your brand and products.

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Leadership Development

Inspire your team with expertly coordinated meet-ups, custom crafted every time.

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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Retail sales incentive

    Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]

  • Article

    10 key strategies for running successful channel partner programs

    Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are […]

  • Article

    Is cash king?

    Do cash incentives work better than non-cash incentives? On the surface it’s a relatively simple, straightforward question but in truth, it’s one of the great debates in the field of sales compensation programs — and one that requires a remarkably complex and nuanced answer. We recently hosted a webinar on this cash vs. non-cash topic featuring Professor […]