From the first day to every day.
Retail Connect
Boost your brand’s sales and loyalty by empowering retail associates to become confident, enthusiastic sellers. With Retail Connect, brands can “win the last 4 feet” through an engaging and fun solution that blends personalized learning paths, gamification, seamless communication, and actionable insights. Drive key retail KPIs and elevate your brand’s performance at the point of sale.
Learning development and training
From dynamic training events and custom curriculum development to scalable virtual learning environments, we create immersive learning solutions that drive real results. By integrating gamification, we enhance engagement, making learning more interactive and enjoyable. Because when learning is fun and rewarding, performance follows, and engagement soars.
Onboarding and recruitment
Whether you’re looking for your next Chief Logistics Officer or hiring for the seasonal rush, we help HR departments recruit, onboard and retain top talent.
Customer and channel loyalty
Elevate your brand with meaningful programs and awards for your channel partners and customers that build strong, lasting relationships and loyalty.
Retail sales and incentives
We design gamified incentive programs that drive retail KPIs, enhance customer loyalty and motivate and inspire retail associates.
Employee recognition
Powerful employee engagement and rewards programs that inspire employees to love what they do and love your brand.
In-store activations and experiences
Create memorable brand moments that capture attention and set you apart from the competition. We combine on-site engagement, content capture, and social amplification to create powerful experiences.
The Retail Environment can be complex, handling multiple audience types that can be both captive and non-captive. BIW is uniquely situated to engage and grow in all segments of your business. We are experts on behavior change with proven results to help you exceed Key Performance Indicators throughout your omnichannel strategies. We customize our strategies to engage, onboard, educate, inspire, recognize, and motivate the audience that matters the most to you, to turn a complex environment simple. From apparel and fashion to electronics and tech, to home goods and home improvement, to health and beauty, to sports and recreation (and more!), our clients turn to us for fresh ideas and expert execution time and time again.
Metrics tell a story.
90%
average increase in units sold for highly-engaged users
75%
increase in credit card applications year-over-year
50%
reduction in turnover for 1+ year-tenured associates
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
Retail sales incentive
Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]
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Article
10 key strategies for running successful channel partner programs
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are […]
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Article
Is cash king?
Do cash incentives work better than non-cash incentives? On the surface it’s a relatively simple, straightforward question but in truth, it’s one of the great debates in the field of sales compensation programs — and one that requires a remarkably complex and nuanced answer. We recently hosted a webinar on this cash vs. non-cash topic featuring Professor […]