A brain is centered in the image, surrounded by colorful, swirling neon lines on the right. On the left, chalkboard-style mathematical formulas and geometric diagrams fill the space, creating a contrast between art and science.

Behavioural Economics

Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.

Our approach

We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork.

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Design an engaging campaign

Reward behaviours, then achievements, then results.

Engage your audience correctly

Nudge from knowing it, to feeling it, to doing it.

Use dynamic visual scorecards

Make them bold, clear, and compelling.

Reach out the right way

Simply, frequently and with relevance.

Pick the right rewards

Reward progress, and results will follow.

Dive into the science

A collection of green apples with one red apple in the center, creating a visual contrast. The corner displays the text: What if... 5 If idearoute.fit in a white box.

Idiosyncratic Fit

According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit.

Dopamine

The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.

A vibrant digital artwork depicting abstract human silhouette profiles with swirling clouds of rainbow colors. An element resembling a network or web is overlaid, and a chemical symbol for dopamine with atomic number 8 is in the corner.

An orange paper airplane flies in a different direction from multiple white paper airplanes against a dark background. A dashed line shows its divergent path. A small box in the bottom-left corner displays What is... 6 pr Preference reversal.

The right reward

Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another.

See the science in action

View all thought leadership

Case Study

Building a high performance culture

How BI WORLDWIDE led a complex global recognition implementation and set a great foundation for this global bank’s high-performance culture.
Case Study

Unum UK CSR sales conference

Discover how BI WORLDWIDE supported Unum UK’s commitment to Corporate Social Responsibility (CSR), transforming its sales conference into an inspiring event, motivating its sales teams and achieving significant outcomes for charitable organisations globally year on year.
Case Study

Automotive design workshop case study

Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!