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Research and data analytics

We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.

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Leverage data and analytics to optimise engagement.

Whether assessing problem spaces, pre-planning for programme launch, or conducting post-mortem analysis on a programme in order to more-effectively spin up the next one, we help our partners collect and wield data to make effective decisions at every phase.

Need states include:

  • Business case assessment – uncovering the hidden impact of engagement
  • Programme modelling – understanding the potential impact of each engagement solution
  • Programme improvement analysis – identifying what’s working, what’s not, and opportunities for programme improvement
  • Attrition analysis – understanding the potential cost savings of a recognition programme
  • Return on purpose – providing holistic assessment of events, training, and communications to drive engagement
  • Segmentation analysis – to identify your best, worst, and highest potential customers
  • Retention analysis – predicting employees who are most likely to leave
  • Sentiment analysis – uncover recognition insights using machine learning to determine polarity, subjectivity scores, and emotions.
  • Conversational AI – leverage a RAG model to extract hidden insights from participant comments.
  • Benchmarking tools – assess programme performance through comparative analysis.
  • Communication impact – track and measure client engagement to evaluate communication effectiveness.
  • BI Assist Chatbot – enhance engagement with an open-source LLM-powered chatbot.

Addressing key issues with data.

Design

  • Programme structure
  • Programme modelling

Pre-programme analysis:

  • What is the value of changing behaviours?
  • Should segments of the target audience be motivated differently?
  • How much will we spend on the proposed initiative?

Assess

  • Programme engagement
  • Programme performance
  • Programme optimisation

Ongoing programme analysis:

  • How does performance vary across segments?
  • To what extent is the engagement solution driving targeted results?

Value

  • Behaviour change
  • Business impact

Post-programme analysis:

  • What was the value of the programme?
  • How effective was the rule structure, and what are areas of improvement?
  • What behaviours/activities align with higher performance?

The metrics tell the story

100

Fortune 1000 companies using our decision sciences

$900M

improvement in business results last year, across all clients

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!