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Home Product launches

Product launch events

You’ve invested a lot of time, money, and innovation into developing your new product. Let’s work together to give it the launch it deserves. With over 30 years of experience in product launches, BI WORLDWIDE can help your product stay at the front of your audience’s mind for years to come.

WE’RE EXPERTS!

Got your attention? Now let’s get theirs with product launch solutions that grab your audience’s attention.

We are product launch experts, and we understand how much detail needs to go into a launch to ensure your product is the star of the show. After all, a successful and well-planned launch is essential in ensuring your product becomes a hit with your target audience.

Our expertise spans many industries (including automotive, technology, and energy) and every market. We know how to customise the message to different audiences and make it resonate.

Companies large and small launch hundreds of products worldwide every day. But with future profits at stake, it’s critical to get a new product launch right. And that means looking beyond traditional mass market advertising tactics. It means inspiring the people who are going to market, sell, support, promote, and buy your new product – employees, sales teams, channel partners, media, influencers, and customers.

At BI WORLDWIDE, we consider all of this when creating a product launch event to ensure it stands out from the competition and creates an emotional connection with your audience.

Our product launch event management solutions put your brand at the forefront.

A product launch is the single biggest moment to set the tone for your product’s lifecycle. Make sure you have the right message, in the right environment, with the right people to magnify that moment into future success for your brand. There’s a reason you won’t find our name on a list of trending or emerging brands. That’s because our job is to make your brand shine.

Whether your product launch is catered towards other businesses, direct to consumers, or solely aimed at journalists or employees, we can help you engage and inspire your audience to achieve maximum impact.

A large crowd watches a presentation with two motorcycles displayed on a screen. The text Change the Game appears above the motorcycles. Bright stage lighting and beams illuminate the scene.

Our product launch solutions include:

With everything riding on it, you need an experienced team to minimise risk throughout the planning and execution stages. BI WORLDWIDE’s team will turn your product launch from idea into reality.

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Strategy, design and content

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Project management

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Styling and production

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Incentives and rewards

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Corporate events and meetings

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Logistics and on-site management

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Communications

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Event analysis and measurement

Our work speaks for itself

View all case studies
  • A diverse group of adults and children cheerfully pose under a colorful star-shaped piñata in a forested outdoor setting. Joyful arms rise in celebration, reflecting the spirit of incorporating CSR into events, enhancing community connection and awareness amidst nature.

    Unum UK CSR sales conference

    Discover how BI WORLDWIDE supported Unum UK’s commitment to Corporate Social Responsibility (CSR), transforming its sales conference into an inspiring event, motivating its sales teams and achieving significant outcomes for charitable organisations globally year on year.
    Learn More
  • Two grey cars with orange accents are parked side by side on a street, in front of a modern building with angular metallic features and large windows. These sleek, compact vehicles await clients for an exclusive test drive during the launch event.

    Media test drive event automotive brand

    BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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We’ll help you transform your event with solutions that deliver inspirational experiences and a lasting impact for you and your people.

  • A row of sharp, geometric glass awards with a pointed, diamond-like design, resting on clear square bases. The background features blurred orange and blue colors, creating a sophisticated atmosphere.

    Awards and ceremonies

    Whether you are looking for a gala dinner or award ceremony, we know how to create an unforgettable event that brings your people together in celebration and lets them know just how special they are.

  • A large audience seated in rows, listening to a panel of three speakers on a stage. The background is brightly lit with colorful lighting. The audience is primarily focused on the speakers.

    Conferences and meetings

    Our meetings and conference event management services ensure your message gets heard. From large-scale conferences for thousands to smaller leadership team meetings and everything in between, we can help plan an event that turns your audience from a captive one to a captivated one.

  • A person in a suit is speaking into a microphone on stage, facing an audience. The background is dimly lit with colorful lights, creating a vibrant atmosphere. A purple geometric shape overlays part of the image.

    Event management

    When an event is thoughtfully planned, you can feel the difference. Your story comes to life. When your event flows seamlessly, your audience has the freedom to connect. Engage. Understand. Remember. It feels like magic. But it couldn’t be more deliberate.

  • A close-up of a brown eye surrounded by vibrant, colorful powders. The eyelid is adorned with blended shades of red, blue, pink, yellow, and orange, highlighting the eyebrow and lashes with artistic flair.

    Event production

    Corporate event creative and production should captivate your people to motivate and inspire them whilst delivering your brands message. Whether you’re looking to transform a venue to suit your vision or need help sharing your story via creative content, we cater our corporate event production services to suit your requirements.

  • Two screens display color bars in a dimly lit room with blurred background. The setting appears to be a live event control room or studio, with various electronic equipment and blue and purple ambient lighting.

    Hybrid and virtual events

    We do more than just posting your event online; our team is with you every step of the way, offering an end-to-end experience for your virtual and hybrid events. We bring your ideas and messages to life, connecting your brand with your audience

  • A group of seven people taking a selfie outdoors, smiling and posing together. The background features blurred elements with hints of architecture and a cloudy sky. The image has a dynamic, cheerful atmosphere with diagonal color overlays.

    Incentive travel

    If you’re asking for exceptional performance, you need to motivate with exceptional rewards. The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.

  • A person operates a camera in a vibrant, blue-lit venue. Stage lights illuminate the background with orange and blue tones, creating a dynamic, energetic atmosphere. An overlay of a translucent orange triangle adds a creative touch to the image.

    Live events

    Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. But live events take it to whole new level. We create events that are stages for shared memories, allowing your people to extend their experience beyond the everyday.  

The best way to get started is to get in touch!

Speak to a member of our expert team to learn more about our live event solutions.

Let’s talk