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Home Loyalty
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Loyalty

Successful customer loyalty demands a unique perspective. We focus on driving the behaviors that matter, optimizing every stage of the customer lifecycle, and building genuine emotional connections. Because real loyalty isn’t just earned, it’s cultivated at every step.

Don’t just build customer or channel loyalty—optimize every phase of the journey. From the moment customers discover your brand to the point they become your biggest advocates, we help you craft programs that inspire action, foster connection, and drive measurable results.

Acquire

Acquire the attention of new audiences and plant the seeds of loyalty with smart strategies that build awareness, spark consideration, and encourage trial.

Develop

Develop meaningful relationships by nurturing continuity, onboarding seamlessly, and driving growth with your most valuable customers.

Retain

Retain your audience by turning transactions into trusted relationships through cultivation, recognition, and retention efforts.

Amplify

Amplify loyalty by encouraging collaboration, fostering affinity, and creating brand advocates who share their experiences with the world.

Set the bar high for programs that earn loyalty.

What turns customers and channel partners into loyal brand advocates?

Is it a B2B loyalty program? An incentive program? A combination of the two?

You don’t have to have the answers – that’s where we come in. We apply our expertise in cross-channel ecosystems and behavioral economics to design customized loyalty programs that speak directly to your customers and partners. The goal? Eliminate wasted resources. Facilitate long-lasting engagement. Maximize ROI.

Our work speaks for itself

View All Case Studies
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
    Learn More
  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Increasing contractor loyalty

    A plumbing manufacturer sought data on customers specifying, paying for, and installing their products. By joining the Contractor Rewards program, they targeted general contractors and sub-contractors, earning preferred brand status and gathering valuable customer data. Discover how this strategy led to increased sales and customer loyalty in our case study.
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  • A person holding a document with colorful diagrams, while sitting indoors. The image has orange and yellow geometric overlays, and the focus is on the paper, with the persons face blurred in the background.

    Ready, set, travel!

    A major beverage manufacturer aimed to drive targeted void closures and deliver incremental revenue for a specific brand. We developed a multi-channel campaign to build awareness and motivate purchase behaviors. Discover how this strategy exceeded expectations in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • A hand places a puzzle piece with a magnet symbol onto a block puzzle with people icons. Text reads: Hook your customers into your loyalty program during their first contact by removing barriers to engagement and accelerating earnings.

    Article

    4 ways to hook customers into your loyalty program

    Across the customer lifecycle, there are moments that can negatively impact perception of your company and lead to drop off. But during acquisition, the stakes are higher. These are first impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term engagement, first impression moments are incredibly important.

  • Close-up of hands holding a smartphone. Text reads: The average person sees and hears between 4,000 and 10,000 messages per day. Background is blurred and colorful.

    Article

    What is attention currency and why is it important?

    The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.