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View looking up at the interior of a modern, curving building with a circular opening. The sky is visible with a mix of light blue and a purple shade. The structure features reflective windows and a futuristic design.

Delivering measurable impact.

Our experts, partners, and clients collaborate to deliver thought leadership and research to help companies grow.

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Case Studies

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  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Winning over brand-loyal distributors

    A construction product manufacturer boosted nationwide sales and loyalty through the Contractor Rewards program, where contractors earned points for purchases. The test market saw significant growth, leading to a national launch. Strategic promotions further enhanced revenue. See the full results.
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  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Tapping into success

    A large beer manufacturer aimed to gain market share in the Economy beer segment by motivating Distributor Sales Representatives (DSRs) to set up retail displays. Using a rewards-based incentive platform, DSRs submitted display claims and earned points. The program led to a significant increase in claims, doubling the number of cases sold and achieving a 4:1 ROI. Discover the full story and results in our case study.
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Blog posts

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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  • A small, red velvet heart stands on a dark, textured surface with bokeh lights in the background. The text reads, Improve customer retention with personalized appreciation.

    Article

    A three-step formula to improve customer retention and drive lasting loyalty

    In today’s competitive market, building strong relationships with customers is more important that ever. Customer appreciation is an effective way to increase these connections.

  • A woman raises her hand in a classroom setting, seen from behind. She is wearing a red sweater. In front is a blurry instructor speaking to the group, with a whiteboard and windows in the background.

    Article

    Encourage speak up culture

    Speaking up is essential to bringing an inspired idea to life. Innovation requires doing something completely differently than in the past. At some point, someone went against the status quo.

  • Close-up of an illuminated light bulb on the right with a glowing filament. On the left, white text reads, Tackle the challenges with sales incentives to drive results. The background is dark with soft, abstract bokeh lights.

    Article

    Leveraging sales incentives

    Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.

Webinars

Top scholars and client experts share simple, practical ideas that inspire and drive results.

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  • Promotional image for a webinar titled The Rise of Gamification: Enhancing Performance and Business Results. Features a cruise ship and headshots of four speakers: Sally-Anne Beasley, Ryan Ashley, Derrek Helmin, and Leah Wash, with their titles.

    Webinar

    WEBINAR: The rise of gamification

    Keeping call center employees focused on key business metrics and critical customer solutions can be challenging. Employees may often lack sales confidence or visibility into company goals, while others struggle staying motivated to hit their metrics.

  • Webinar poster featuring a jar of cash, paper airplane, and crumpled paper. Text: Is cash king? A research study on cash and noncash effectiveness in sales incentives. Includes George Johns name, title, and university affiliation.

    Webinar

    WEBINAR: Is cash king?

    With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king?

  • Webinar slide titled Celebrating moments that matter: Recognizing professional and personal milestones. Featuring speakers Jenni Coronato and Kurt Muchow. A heart-shaped sticky note reads Celebrating you! with colorful paper balls.

    Webinar

    WEBINAR: Celebrating moments that matter

    In an increasingly global and hybrid workforce, the lines have blurred between personal and professional. The research shows it’s no longer enough to solely acknowledge an employee’s work contributions. Now is the time to better understand and celebrate the whole employee—not simply for what they achieve in their work, but also their personal milestones that are an integral part of their life.

Insights Lab

BIW’s Insights Lab shares original research to help you understand what drives engagement and delivers results.

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  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    Deskless no longer means disconnected. The same tactics and resources that inspire your office employees can elevate your organization’s employee experience wherever work happens. Learn how companies are (not) communicating with their entire workforce and six ways to engage the deskless workers in your company.

  • A hand places a wooden block with a star above four wooden figures. Text reads, Employees who work at a company with a formal recognition program are 3.2x more likely to say they have a great company culture which in turn improves the employee experience.

    Insights Lab

    Employee recognition programs shape corporate culture

    Employees want to feel appreciated and an employee recognition program plays a key role in improving the employee experience.

  • A notepad with New Employee Onboarding written on it is placed on a yellow and red background. Nearby are a pair of glasses. Text reads, Organizations with a strong onboarding process retain new hires at an 82% higher rate.

    Insights Lab

    On board with onboarding

    A consistent and more robust onboarding program will reduce first year turnover, decrease time to be productive and increase new hire engagement. Now more than ever, are you ensuring your new hires feel supported from day one?

Awards and Accolades

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Emmy Awards

Our Meetings and Shows team has received two Emmy Awards: one for a product launch video we created for a large pharmaceutical client and the other for a film about AIDS Awareness in America

EcoVadis Corporate Sustainability

Corporate Sustainability and Responsibility firm EcoVadis recognizes BIW as a Silver-rated corporate citizen, placing us in the top 25% of all companies evaluated.

Top Workplaces

In the last decade, we’ve been named a Top Workplace every year we’ve applied. Inspired employees lead to inspired customers, and we believe in practicing what we preach.

LTEN Excellence Awards

Our Learning & Training team has been awarded an LTEN Excellence Award for Industry Partnership, recognizing innovative and inspiring work done by life sciences training practitioners and providers.

MUSE Creative Awards

Our Meetings & Shows team has been awarded Gold and Platinum MUSE Creative Awards for work with companies like Delta, Kawasaki and COUNTRY Financial.

Hermes Creative Awards

Our Communications Team has been awarded 4 Hermes Creative Awards. 3 for work in Public Relations/Communications, Strategic Programs and 1 in Print Media, Integrated Marketing. 

Hermes Creative Awards recognizes outstanding work of marketing and communication professionals.