Let's Connect

* indicates required fields

By entering your name and email you agree to the processing of your personal data as described within the Privacy Notice.

Thought Leadership

  • A person wearing glasses and a suit jacket smiles while gesturing. Text on a purple background reads, To differentiate your brand in a competitive talent market, look no further than incentive compensation.

    Article

    How to create a competitive advantage with incentive compensation

    Incentive compensation can help you build your brand, differentiate in a competitive talent market and, in doing so, increase your chances of success in the market.

  • A blue gift box with a white ribbon is placed against a blue background. The quote reads: Tangible non-cash plans are more than worth the expense because they capitalize on our human tendency to employ mental buckets. - George John, Ph.D., University of Minnesota.

    Article

    Is cash king?

    About 50 years of studies have shown if you ask a sales person how they would like to be rewarded for performance the answer is almost always “cash.” But is cash the most effective sales performance incentive? Learn what University of Minnesota researchers found when they pitted cash versus non-cash rewards in a $700 million business segment.

  • Woman working at a computer in an office setting. Text on the image reads, How do you make sure youre getting what you need out of the SPIFs you run?.

    Article

    11 keys to running successful sales incentives or “SPIFs”

    SPIFs, or special incentive promotions, can effectively drive immediate results. How do you make sure you’re getting what you need out of the SPIFs you run? Let’s take a closer look at what goes into them – and what you may need to think twice about.

  • Blurred image of people walking in a busy city at night with bright lights. A green text overlay on the left reads: Companies who haven’t refreshed their rewards strategy are likely to see it’s become part of the background noise.

    Article

    Take a chance on changing your employee rewards strategy

    When looking at behavior and results-based recognition in your organization, partial reinforcement and probabilistic rewards are some of the most effective tools available for cutting through the static. Variable structures can be just the layer your reward strategy needs to recapture employees’ attention.

  • Abstract green and red circular design on black background. Quote in yellow and white text: Organizations must recognize that simply including game mechanics is not enough to realize the core benefits of gamification. - Gartner, Hype Cycle.

    Article

    There is no gamification without goals

    Every gamification program is unique but all gamification programs exist to motivate the people participating to increase adoption, engagement and retention. Having goals at the center of the gamification journey allows participants to clearly understand the objective of the program and for organizations to measure the effectiveness of the audience’s efforts.

  • A person in a blue dress is sitting and holding a tablet. The text reads: 63% of purchases have more than 4 people involved, up from 47% five years ago. The background is blurred with a purple overlay.

    Article

    Top 5 ways to jumpstart your sales

    The current sales landscape still contains some of the previous hurdles, but new ones have also popped up. To clear these hurdles and have success, you’re going to need to up your game plan accordingly.

  • Smiling woman in a business setting points to a board. Text reads, Motivated and engaged employees are not just assets; theyre the driving force behind your organization’s success.

    Article

    Driving incremental sales results through employee engagement

    In any organization, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results. However, inspiring employees to go above and beyond their job description requires more than just monetary incentives. It demands a culture of inspiration that fosters engagement, creativity and a sense of ownership.

  • Three people smiling and looking at a laptop screen. A purple background on the left features text: A majority of seniors spend, on average, 6 hours a day online.

    Article

    Making a connection: How to reach the 65+ demographic

    With 55.6 million adults aged 65 and older in the U.S., making up almost 17% of the total population, this demographic continues to be a valued part of American society and of course, continues to have a lot of buying power.