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Home Case Studies A targeted approach
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A targeted approach

A financial services firm was losing 200-300 of their business banking clients each month and needed to renew their focus on retaining clients.

Impact

The multi-channel approach exceeded the client’s expectations, resulting in new opportunities, increased revenue, and a 17:1 ROI.

Industry

Financial services

Problem space

Channel engagement

Services

Multi-channel marketing

Research and analytics

Recognition

Stop attrition in its tracks

A financial services firm was losing 200-300 of their business banking clients each month and needed to renew their focus on retaining clients. Their goal was to minimize attrition and drive growth by engaging targets via zero-party data collection and one-on-one conversations with bank relationship managers. The ultimate goal was to renew and deepen those client relationships.

A multi-touch approach

We developed and delivered a multi-touch reengagement campaign to C-suite decision makers to build awareness and motivate reengagement behaviors through multiple touchpoints. We also rewarded them if they completed a survey. The touchpoints included:

  • Launch outreach: email
  • Non-responder outreach: email and direct mail kit
  • Online client surveys
  • Gifts awarded for survey completion

Exceeding growth expectations

The campaign exceeded the client’s expectations. The combination of touchpoints had a positive impact with 134 new opportunities identified, over $1.6M in new business, 58 business solutions won, and an ROI of 17:1.

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