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Home Webinars WEBINAR: Is cash king?
A glass jar filled with US dollar bills sits on a black and gold split background. Around the jar are crumpled yellow paper balls. A yellow paper airplane is positioned to the upper right.

Is cash king?

Webinar On Demand

With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king?

Dr. George John, PhD , General Mills/Paul S. Gerot Chair; Professor of Marketing University of Minnesota, Carlson School of Management More about the author

With more ways to reward sales performance than ever, which reigns supreme? Are merchandise incentives effective motivators or will cash always remain king?

In this webinar, Professor George John, Ph.D breaks down an applied academic study that compared the effectiveness of cash compensation versus non-cash incentives in a $700 million business segment. Watch to learn more.

While our instincts lean toward offering money to reward behavior, human psychology may prove otherwise. In this webinar, George John, Ph.D, General Mills/Paul S. Gerot Chair and Professor of Marketing at the University of Minnesota’s Carlson School of Management, outlines the benefits of offering more than just cash rewards in your sales incentive programs.

By catering to the nuanced desires of your salesforce, you will unlock their inner potential and inspire them to perform over time.