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Home Research and Data Analytics
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Research and Data Analytics

We help drive the results you need through data and analytics that address key business and program issues throughout the program lifecycle.

Leverage data and analytics to optimize engagement.

Whether assessing problem spaces, pre-planning for program launch, or conducting postmortem analysis on a program in order to more-effectively spin up the next one, we help our partners collect and wield data to make effective decisions at every phase.

Need states include:

  • Business case assessment – uncovering the hidden impact of engagement
  • Program modeling – understanding the potential impact of each engagement solution
  • Program improvement analysis – identifying what’s working, what’s not, and opportunities for program improvement
  • Attrition analysis – understanding the potential cost savings of a recognition program
  • Return on purpose – providing holistic assessment of events, training, and communications to drive engagement
  • ChannelWISE™ – segmentation analysis to identify your best, worst, and highest potential customers
  • QuitRisk – predicting employees who are most likely to leave

Addressing key issues with data.

Design

  • Program structure
  • Program modeling

Pre-program analysis:

  • What is the value of changing behaviors?
  • Should segments of the target audience be motivated differently?
  • How much will we spend on the proposed initiative?

Assess

  • Program engagement
  • Program performance
  • Program optimization

Ongoing program analysis:

  • How does performance vary across segments?
  • To what extent is the engagement solution driving targeted results?

Value

  • Behavior change
  • Business impact

Post-program analysis:

  • What was the value of the program?
  • How effective was the rule structure, and what are areas of improvement?
  • What behaviors/activities align with higher performance?

The metrics tell the story

100

Fortune 1000 companies using our decision sciences

$900M

improvement in business results last year, across all clients

39%

average reduction in incentive program costs

Our work speaks for itself

View All Case Studies
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Optimizing sales contests & SPIFFs for maximum impact

    A leading biopharmaceutical company questioned the effectiveness of their sales contests and SPIFF programs. Our Decision Sciences team analyzed their data, uncovering key insights that led to a smarter approach to sales motivation. Discover how data-backed strategies transformed their incentive programs and drove sales success.
    Learn More
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Creating a high-performing culture

    A global healthcare technology company explored the connection between recognition and employee sentiment. By analyzing survey results and recognition activity, they optimized their program to inspire employees worldwide. The data revealed significant positive impacts on engagement, retention, and performance. Discover how recognition transformed their organizational culture in the full case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    Deskless no longer means disconnected. The same tactics and resources that inspire your office employees can elevate your organization’s employee experience wherever work happens. Learn how companies are (not) communicating with their entire workforce and six ways to engage the deskless workers in your company.

  • A hand places a wooden block with a star above four wooden figures. Text reads, Employees who work at a company with a formal recognition program are 3.2x more likely to say they have a great company culture which in turn improves the employee experience.

    Insights Lab

    Employee recognition programs shape corporate culture

    Employees want to feel appreciated and an employee recognition program plays a key role in improving the employee experience.