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For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend.
The disconnect between leaders and employees has become increasingly evident. According to The New Rules of Engagement® research from BI WORLDWIDE, a staggering 38% of U.S. employees feel their leaders don’t understand the typical employee.
Across the customer lifecycle, there are moments that can negatively impact perception of your company and lead to drop off. But during acquisition, the stakes are higher. These are first impression moments, subject to snap observations that can lead to inaccurate judgments and drop-offs. When your objective is to capture true customer loyalty with sustained, long-term engagement, first impression moments are incredibly important.
Lifelong learning does remarkable things for our brains. Research has found that learning keeps brain cells working at optimum levels, which may slow cognitive and memory decline as we age.
The average person sees or hears between 4,000 and 10,000 marketing messages every day. A customer’s attention has become one of a marketer’s most valuable commodities. Learn how to build credible engagement and real attention currency with your customers.
Automotive OEMs have an abundance of channel data, from sales to staffing to certification. But knowing what to do with that data can be challenging. Learn how to maximize qualitative insights to drive dealer performance.
By building the proper groundwork, along with giving the proper time and attention, you can maximize your indirect channel sales partners’ output.
For manufacturing companies, sales partners and distributors are the lifeblood for their products and solutions. Supporting them with training, communications, rewards, recognition and analytics is vital to the relationship. Over the past few years, organizations have evolved their strategies and support to make sure their message and solutions reach the right people.
Customer advocacy is the premier indicator of true customer loyalty. What your best customers say about you and what information they share with others is extremely valuable. So, what can you do to encourage and facilitate greater customer advocacy about your brand, products or services?
Surprising and delighting customers and employees can elevate your brand. So can the packaging.
If your business has a customer loyalty program or if you’re thinking of starting one, you will need an effective enrollment campaign to get it launched and growing.
Beyond the inherent engagement that gamification and performance-based recognition bring to your organization’s programs, one major advantage of using gamification is the incredible amount of data that can be generated naturally within the program.