Oil, Gas, Energy and Chemicals
Reaching your target audience is a hurdle in an energy ecosystem with blind distribution.
Understanding the diversity within your channel and end users and having line-of-sight into the data is key to delivering programmes that drive awareness and purchase volume.
Unearthing valuable data resources.
In order to optimise channel effectiveness, it’s critical that your solutions incorporate the entire channel working together to drive results. Data is highly valuable in understanding purchase behaviours, targeting key customers, and determining next-best actions. Engaging your distribution channel is the first step in structuring a programme where they are rewarded for surrendering sell-through data. A comprehensive approach includes developing a push/pull strategy that then motivates end users for their purchases.
Problems we solve.
- Understanding the partners and opportunities within your channel.
- Channel activation and engagement.
- Cross-sell and up-sell opportunities.
- Capturing data and making data-driven decisions.
Whether you’re looking to engage distributorships, distributor sales reps, installers, retailers, retail counter reps, contractors, or end users, we have solutions and expertise to deliver results.
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Webinar
How data is transforming ExxonMobils business
ExxonMobil, has a complex business selling through its distribution channel, with limited visibility to the data that could identify gaps and determine strategic moves to transform their business. Watch this webinar to learn how we partnered with their channel to obtain the critical data needed to make educated and targeted decisions and execute effective push/pull strategies in the channel.