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Home Behavioural economics
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Behavioural Economics

Harnessing behavioural economics to design engaging programmes that drive motivation, influence decisions, and boost performance.

Our approach

We integrate behavioural economics and psychological principles into programme design, communications, and rewards. Backed by research, this approach boosts achievement, engagement, and performance—creating programmes driven by insight, not guesswork.

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Design an engaging campaign

Reward behaviours, then achievements, then results.

Engage your audience correctly

Nudge from knowing it, to feeling it, to doing it.

Use dynamic visual scorecards

Make them bold, clear, and compelling.

Reach out the right way

Simply, frequently and with relevance.

Pick the right rewards

Reward progress, and results will follow.

Dive into the science

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Idiosyncratic Fit

According to behavioural research studies, a major reason individuals choose which incentive or loyalty programs to join is based on whether or not they identify an idiosyncratic fit. 

Dopamine

The human brain and our nervous system controls all the organs in our body and communicate to each other through chemicals (molecules). These chemicals play a particularly important role in generating all human emotions and responses, everything from sleep to wakefulness, creativity, stress, calmness, sadness, excitement, energy, happiness etc.

A vibrant, abstract digital image depicting a human profile with a colorful, swirling background. Elements of neural connectivity and clouds blend into the design, symbolizing creativity and thought. The corner has an element design with the text 8 dp Dopamine.
A yellow paper airplane diverges from a path of white paper airplanes against a dark background. Inset on the left is a labeled cube with What is... 6 pr Preference reversal.

The right reward

Cash is king. We’ve all heard that phrase. A variety of studies have shown that when asked, most people will say “give me the cash” in exchange for motivating their behaviour – but when it comes to actually doing that behaviour, more people are motivated by non-cash rewards. This is a clear example of Preference Reversal – Saying one thing and doing another. 

See the science in action

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