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Channel performance

Strengthen partnerships. Drive channel success.

Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.

Harness the power of strategic channel partnerships.

Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.

True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.

Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.

The next step? Turning that understanding into action.

Build a network of loyal channel partners.

Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.

Analyse

Align with your partners’ needs, aspirations and goals to create a foundation for mutual success and growth.

Connect

Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement.

Influence

Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.

Reward

Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.

Transform channel potential into performance.

Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.

Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).

Find out more about our channel performance solutions.

  • Two construction workers wearing helmets and orange vests high-five at a building site, with a crane in the background. One holds blueprints. The image has a color gradient overlay on the right.

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    Channel Smart

    The ultimate game-changer for channel growth. Boost partner engagement and performance, cultivate holistic relationships, and drive targeted channel growth seamlessly and at scale. Drive sales and shape behaviours via a dynamic promotions suite. Design promotions your way and motivate partner actions that align perfectly with your business goals. Introduce behaviour-specific incentives that target the exact […]

  • Two people wearing white hard hats and safety vests stand in a factory setting, with large robotic machinery in the background. They appear to be observing or discussing something off-screen. The image has an overlay of colorful geometric shapes.

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    Channel solutions

    Deliver unmatched value and ensure channel success. Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance. Inspire channel partners. Drive channel performance. Activate measurable engagement, sustain excitement and consistently enable channel partners, across their lifecycles . Revolutionise channel performance with three powerful capabilities Achieve next-level channel success with cutting-edge channel tech […]

  • A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

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    Contests and Incentives

    Think you’ve seen what your sales team’s capable of? Think again. When it comes to contests and incentives, there are levels. You could say that designing one is simple: Set some goals, offer some rewards, then sit back and watch your sales people work like crazy to achieve their objectives. Easy, right? Companies invest millions […]

  • Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

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    Design Code™

    People ignore design that ignores people. In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the […]

  • A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. A network of glowing connections extends on the right, suggesting a blend of strategy and technology.

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    Gamification

    The goal of gamification is to engage with employees and partners to inspire, collaborate, share, and interact. Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance. Use gamification to fuel measurable business results. Thought Leadership Learn from […]

  • A group of six people taking a selfie outdoors, all smiling and posing together. The background shows a large architectural structure, with a painterly effect and blurred areas. The people appear to be having a joyful moment.

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    Incentive travel

    Incentive travel is the #1 way to motivate your people. Nothing motivates performance like the promise of an unforgettable experience. And we’ve got the international relationships and local staff to plan and manage trips down to the last detail. Done well, travel incentives unleash a whole new level of ambition and drive—not just among your […]

  • A vibrant, multi-colored light bulb with swirling designs inside it against a background of blending red, pink, and teal hues, symbolizing creativity and innovation.

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    Learning

    When your people learn, YOU thrive. In today’s world, learning and development are the new table stakes for business success. Whether it is your multi-generational workforce, sales team or your distribution channel, creating a sustainable culture of learning and recognition for your people is paramount to elevating your brand. At BI WORLDWIDE, we craft learning […]

  • A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

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    Live events

    Great events set the stage for shared memories. Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. But live events take it to whole new level. We understand that an event should be the ultimate memorable moment. We create events that are stages for shared memories, allowing your people […]

  • A cupcake with blue frosting and colorful sprinkles, topped with a lit sparkler. It is set against a blurred background with multicolored bokeh lights and out-of-focus balloons, creating a festive atmosphere.

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    Recognition

    We help solve business challenges in motivating and inspiring ways. We power moments of recognition that people never forget. From developing strategy to designing and executing your engagement plan, to measuring and analysing results, we create personalised, creative, timely, and unique experiences that celebrate each person’s contribution and create a connected memory to their actions. […]

  • A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.

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    Research and Analytics

    Leverage data and analytics to optimise engagement. Whether assessing problem spaces, pre-planning for programme launch, or conducting post-mortem analysis on a programme in order to more-effectively spin up the next one, we help our partners collect and wield data to make effective decisions at every phase. Need states include: Addressing key issues with data. The […]

  • A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

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    Rewards Marketplace

    Trust us – you’ve never rewarded like this before… With brands that fit every lifestyle, experiences that will be raved about, destinations only ever dreamed of, and online courses and classes that fuel passion and drive development, BI WORLDWIDE’s Global Rewards Marketplace lets your employees, sales teams, channel partners and customers choose what’s most meaningful […]

We turn channels into growth engines.

View all case studies

  • Automotive design workshop case study

    Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.
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  • Vivid experience and recognition

    How can businesses balance remote working, casual collisions, and serendipitous meetings? A first account story of how the power of serendipity, reconsumption theory, and the beauty of experience can collide to create powerful motivational moments and how your business can learn to do the same.
    Learn More
  • toyota cars

    Media test drive event automotive brand

    BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.