Harness the power of strategic channel partnerships.
Your channel partners—dealers, distributors, wholesalers, retailers, and influencers—are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.
True channel loyalty isn’t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.
Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.
The next step? Turning that understanding into action.
Build a network of loyal channel partners.
Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.
Analyse
Align with your partners’ needs, aspirations and goals to create a foundation for mutual success and growth.
Connect
Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement.
Influence
Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.
Reward
Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.
Transform channel potential into performance.
Drive measurable engagement and sustain excitement across your partners’ lifecycle with our proven channel performance model.

Find out more about our channel performance solutions.
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Channel Smart
Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.
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Channel solutions
Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance.
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Contests and Incentives
We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.
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Design Code™
Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.
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Gamification
Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance.
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Incentive travel
The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.
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Learning
If learning isn’t interesting or convenient, it won’t be effective. That’s why we’re constantly evolving our solutions to be more interactive, more immersive, and much easier to access—anytime, anywhere, on any device.
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Live events
Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. Live events take it to whole new level. We create events that are stages for shared memories, allowing your people to extend their experience beyond the everyday.
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Recognition
Recognition separates average companies from great ones. It builds loyalty and drives performance, all while turning great work into unstoppable momentum. We power moments of recognition that people never forget.
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Research and Analytics
We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.
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Rewards Marketplace
Trust us – you’ve never rewarded like this before! A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities
We turn channels into growth engines.
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Automotive design workshop case study
Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.Learn More -
Vivid experience and recognition
How can businesses balance remote working, casual collisions, and serendipitous meetings? A first account story of how the power of serendipity, reconsumption theory, and the beauty of experience can collide to create powerful motivational moments and how your business can learn to do the same.Learn More -
Media test drive event automotive brand
BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.Learn More
Thought Leadership
Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.
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Article
How to Calculate the Value of Sales Incentives: Maximising ROI and ROO
Discover how to calculate the value of sales incentives with a focus on ROI and ROO, & actionable steps to design effective incentive programmes.
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Article
Gamification: what it is and how it works in the workplace
Low employee engagement can increase staff turnover by 18-43%. Keep your employees and channel partners engaged and thriving! Discover how gamification can transform your workplace culture, elevate morale, and drive outstanding business results.
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Article
Tiered loyalty programmes: strategies for driving customer engagement and retention
Discover how tiering can maximise your channel incentive and loyalty programmes. Learn about attitudinal and behavioural loyalty and the strategies we use to build programmes that align with our clients’ business goals and drive customer engagement.
The best way to get started is to get in touch!
Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.