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Transform channel potential into performance

Solutions rooted in inspiration and human-centric design for sustained channel success

Deliver unmatched value and ensure channel success.

Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance.

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Consultative, end-to-end approach, integrating strategy, design and implementation

As your one-stop-shop trusted partner, we take a consultative, full-service approach, ensuring holistic programme deployment and management with tailored solutions and round-the-clock localised support.

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Novel and strategic frameworks with human centricity at the core

Our approach to channel performance includes proprietary frameworks and a model anchored in human-centric design. We apply design thinking and domain expertise to craft smart, effective designs.

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Tailored solutions powered by cutting-edge channel tech

Our cutting-edge technology empowers you to gain valuable insights based on partner data, steer targeted engagement and enable timely, proactive actions designed to drive channel growth.

Inspire channel partners. Drive channel performance.

Activate measurable engagement, sustain excitement and consistently enable channel partners, across their lifecycles

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Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).

Revolutionise channel performance with three powerful capabilities

Cutting-edge channel tech

At the heart of solution deployment is our robust tech – Channel Smart – with its built-in Partner Intelligence Suite and Dynamic Promotions Suite.

Expert managed services

We support our clients through our greatest asset, our people. They provide consulting services, end-to-end programme management and capabilities, like creative services, learning, and event management.

High-impact rewards

Our unique and localised aspirational reward collections are available around the world to inspire your partners into action.

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Achieve next-level channel success with cutting-edge channel tech

Channel smart combines advanced technology with proven channel strategies to boost partner engagement and drive unparalleled performance, brand preference and loyalty.

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Flexible microservices architecture

Attain unmatched scalability with modular components that enable rapid deployment of customised solutions and efficient performance optimisation.

Seamless integrations with Open APIs

Connect effortlessly with CRMs, ERPs, LMS and other critical systems while ensuring peak, end-to-end operational efficiency.

Enterprise-grade security and compliance

Safeguard critical data through robust identity control measures (SSO, RBAC), advanced encryption and compliance frameworks – ensuring total reliability and security.

Dynamic Promotions Suite

The Dynamic Promotions Suite, featuring the Segmentation Studio, Business Rules Studio and Promotion Interface Studio, empowers you to design tailored promotions that not only drive sales but also shape behaviours, effectively.

Partner Intelligence Studio

The Partner Intelligence Studio, with its Reports Studio, Nudge Studio and Insights Studio, provides 360-degree view of partner performance, empowering you to make informed decisions and achieve strategic outcomes.

Drive strategic excellence with expert managed services

Leverage our consulting-led approach for seamless end-to-end services – from strategy and design, to implementation and management. With proven processes and domain expertise, we ensure your goals are met efficiently and effectively.

Strategy

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Collaborate with our practice leaders and account teams, who take ownership or your business objectives.

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Leverage domain expertise, research and other strategic assets to explore untapped opportunities.

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Conduct discovery, uncover challenges and define KPIs that align with your core business objectives.

Design

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Employ our proprietary Design Code™ to arrive at a smart design while leveraging design thinking, domain expertise, and strategic frameworks to fuel the same. Ensure that design is optimal by forming a precise understanding of the dynamics of your partners and the problems to be solved through our design process.

Implementation

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We offer extensive support to deploy your programme and manage implementation. Get operational excellence, immediate support, and smooth execution, while aligning with your business goals.

Project Management

We implement a tailored programme structure with our robust technology to drive measurable results. We ensure legal compliance while efficiently managing budget and resource allocation.

Programme Management

We manage the overall programme with our dedicated team of experts steering everything from strategic campaigns to their execution and measurement. We continually monitor progress and devise targeted strategies based on priority targets.

Enhance partner experience with high-impact rewards

Spark excitement, cultivate pride and generate lasting engagement with culturally resonant rewards that align with partner motivations. Cash rewards are emotionally detached and often plateau in impact, while thoughtfully designed non-cash rewards are better positioned to drive exceptional performances. We offer truly inspiring, high impact rewards, ensuring emotional engagement and sustained retention.

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Merchandise Marketplace

Merchandise and brands curated for high sociability across diverse cultures and lifestyles.

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Experiences Marketplace

Exclusive experiences to fit every bucket list.

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Mastery Marketplace

Merchandise and brands curated for high sociability across diverse cultures and lifestyles.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

Find out more about other channel performance solutions

Speak to a member of our expert team to learn how our solutions can support your channel performance strategy.