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Home Design Code™
Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

Design Code™

Inspire to engage.

Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

People ignore design that ignores people.

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the design process.

Design Code™ is BI WORLDWIDE’s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, channel solutions, engagement, behavioural economics, and EVP research.

The perfect blend of creativity, empathy, and collaboration.

Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you

  • Dive into the real needs of the people you are trying to influence. 
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently
  • Incorporate principles of behavioural economics, The New Rules of Engagement® and other proprietary frameworks to arrive at high-impact ideas.
  • Design comprehensive human-centric solution that stems from people-insights.
     
A person stands in front of a whiteboard filled with colorful sticky notes, sketches, and diagrams, analyzing the content. A tree-like structure is prominently drawn in red. A laptop and office supplies are on a nearby table.

The best part, you get to co-create by being a part of this exploratory journey right from day one.

The world’s fastest-growing companies across diverse industries such as Technology, Automotive, Retail, Finance, Agriculture and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on people-empathy, leading to measurable results.

Our work speaks for itself.

View all case studies
  • A woman in a blue shirt smiles while holding a tablet in a modern office setting. In the background, two people are having a conversation near desks with computers.

    Building a high performance culture

    How BI WORLDWIDE led a complex global recognition implementation and set a great foundation for this global bank’s high-performance culture.
    Learn More

  • Automotive design workshop case study

    Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.
    Learn More

Find out more about our solutions

  • Two construction workers wearing helmets and orange vests high-five at a building site, with a crane in the background. One holds blueprints. The image has a color gradient overlay on the right.

    Channel Smart

    Drive smarter engagement, strengthen partnerships, and achieve superior outcomes across the channel with cutting-edge channel technology that integrates inspiration and human-centric design.

  • Two people wearing white hard hats and safety vests stand in a factory setting, with large robotic machinery in the background. They appear to be observing or discussing something off-screen. The image has an overlay of colorful geometric shapes.

    Channel solutions

    Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance.

  • A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

    Contests and Incentives

    We craft strategic, engaging incentives to drive maximum impact without blowing your budget. Transform your sales team from good to great with rewards that matter.

  • A woman wearing a black beanie is blowing colorful confetti from her hands. The background is blurred, and the image has a layered design with geometric green shapes on the right side.

    DayMaker

    DayMaker is our comprehensive employee recognition system, offering state-of-the-art technology and unparalleled support.

  • A person with curly hair, wearing a purple shirt, holds a smartphone and smiles. The background is a gradient with colorful icons, including a trophy, chat bubble, heart, gift, and cake.

    Elevate™

    Elevate™ is the complete solution that offers all elements of employee and sales engagement. Elevate™ enables you to recognise outstanding performances and milestones with ease, via celebrations, incentives, merchandise, personalised experiences and more.

  • A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. A network of glowing connections extends on the right, suggesting a blend of strategy and technology.

    Gamification

    Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance.

  • A group of six people taking a selfie outdoors, all smiling and posing together. The background shows a large architectural structure, with a painterly effect and blurred areas. The people appear to be having a joyful moment.

    Incentive travel

    The research doesn’t lie: Nothing motivates employees like aspirational travel experiences. And no one knows incentive travel like we do.

  • A vibrant, multi-colored light bulb with swirling designs inside it against a background of blending red, pink, and teal hues, symbolizing creativity and innovation.

    Learning

    If learning isn’t interesting or convenient, it won’t be effective. That’s why we’re constantly evolving our solutions to be more interactive, more immersive, and much easier to access—anytime, anywhere, on any device.

  • A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

    Live events

    Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. Live events take it to whole new level. We create events that are stages for shared memories, allowing your people to extend their experience beyond the everyday.  

  • A cupcake with blue frosting and colorful sprinkles, topped with a lit sparkler. It is set against a blurred background with multicolored bokeh lights and out-of-focus balloons, creating a festive atmosphere.

    Recognition

    Recognition separates average companies from great ones. It builds loyalty and drives performance, all while turning great work into unstoppable momentum. We power moments of recognition that people never forget.

  • A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.

    Research and Analytics

    We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.

  • A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

    Rewards Marketplace

    Trust us – you’ve never rewarded like this before! A Global Rewards Marketplace with an unbeatable collection of over 1 million aspirational merchandise, once-in-a-lifetime experiences, self-serve travel options and learning opportunities to quench curiosities

  • A red origami crane stands out against a background of gray cranes on a patterned surface. The image features an orange and textured backdrop on the left, transitioning into a gray area with similar patterns.

    The New Rules of Engagement®

    The New Rules of Engagement® research study is an ongoing annual study, designed to understand the current work experience and how to make it better for employees and create better outcomes for employers.  

  • A person sits cross-legged on a grassy hill at sunset, meditating with hands resting on knees. The sky is orange, and a body of water is visible in the distance, creating a serene and peaceful atmosphere.

    Wellness

    When employees feel their best, they do their best. We’ll help you seamlessly blend wellness into your rewards and recognition strategy—so your team stays motivated and energised.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!

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