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Home Design Code™
Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.

Design Code™

Inspire to engage.

Design Code™ reimagines programme design. By combining ‘design thinking’ with BI WORLDWIDE’s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.

People ignore design that ignores people.

In an era of a dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has revolutionised the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the design process.

Design Code™ is BI WORLDWIDE’s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, channel solutions, engagement, behavioural economics, and EVP research.

The perfect blend of creativity, empathy, and collaboration.

Design Code™ follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you

  • Dive into the real needs of the people you are trying to influence. 
  • Uncover and reframe your problems by eliminating biases.
  • Leverage design thinking tools to ideate differently
  • Incorporate principles of behavioural economics, The New Rules of Engagement® and other proprietary frameworks to arrive at high-impact ideas.
  • Design comprehensive human-centric solution that stems from people-insights.
     
A person stands in front of a whiteboard filled with colorful sticky notes, sketches, and diagrams, analyzing the content. A tree-like structure is prominently drawn in red. A laptop and office supplies are on a nearby table.

The best part, you get to co-create by being a part of this exploratory journey right from day one.

The world’s fastest-growing companies across diverse industries such as Technology, Automotive, Retail, Finance, Agriculture and more have leveraged the power of Design Code™ to create comprehensive solutions focusing on people-empathy, leading to measurable results.

Our work speaks for itself.

View all case studies
  • A woman in a blue shirt smiles while holding a tablet in a modern office setting. In the background, two people are having a conversation near desks with computers.

    Building a high performance culture

    How BI WORLDWIDE led a complex global recognition implementation and set a great foundation for this global bank’s high-performance culture.
    Learn More

  • Automotive design workshop case study

    Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.
    Learn More

Find out more about our solutions

  • Two construction workers wearing helmets and orange vests high-five at a building site, with a crane in the background. One holds blueprints. The image has a color gradient overlay on the right.

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    Channel Smart

    The ultimate game-changer for channel growth. Boost partner engagement and performance, cultivate holistic relationships, and drive targeted channel growth seamlessly and at scale. Drive sales and shape behaviours via a dynamic promotions suite. Design promotions your way and motivate partner actions that align perfectly with your business goals. Introduce behaviour-specific incentives that target the exact […]

  • Two people wearing white hard hats and safety vests stand in a factory setting, with large robotic machinery in the background. They appear to be observing or discussing something off-screen. The image has an overlay of colorful geometric shapes.

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    Channel solutions

    Deliver unmatched value and ensure channel success. Achieve lasting growth with powerful solutions orientated towards engagement, loyalty, and channel performance. Inspire channel partners. Drive channel performance. Activate measurable engagement, sustain excitement and consistently enable channel partners, across their lifecycles . Revolutionise channel performance with three powerful capabilities Achieve next-level channel success with cutting-edge channel tech […]

  • A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.

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    Contests and Incentives

    Think you’ve seen what your sales team’s capable of? Think again. When it comes to contests and incentives, there are levels. You could say that designing one is simple: Set some goals, offer some rewards, then sit back and watch your sales people work like crazy to achieve their objectives. Easy, right? Companies invest millions […]

  • A woman wearing a black beanie is blowing colorful confetti from her hands. The background is blurred, and the image has a layered design with geometric green shapes on the right side.

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    DayMaker

    DayMaker is our comprehensive employee recognition system, offering state-of-the-art technology and unparalleled support. Using the principles of behavioural science, DayMaker brings your employee value proposition to life in a fun, easy-to-use, employee-centric programme. Make every moment count. Employee recognition isn’t a one-time act. It shouldn’t be reserved for special occasions. If you really want to […]

  • A person with curly hair, wearing a purple shirt, holds a smartphone and smiles. The background is a gradient with colorful icons, including a trophy, chat bubble, heart, gift, and cake.

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    Elevate™

    Elevate™ is a transformative solution designed to revolutionise workplace culture and increase engagement at all levels. What exactly does that mean? It means that Elevate™ taps into the beating heart of your organisation, igniting passion, motivation and inspiration. Elevate™ activates and heightens behaviour change with a range of unique feature sets. It scales to your […]

  • A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. A network of glowing connections extends on the right, suggesting a blend of strategy and technology.

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    Gamification

    The goal of gamification is to engage with employees and partners to inspire, collaborate, share, and interact. Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance. Use gamification to fuel measurable business results. Thought Leadership Learn from […]

  • A group of six people taking a selfie outdoors, all smiling and posing together. The background shows a large architectural structure, with a painterly effect and blurred areas. The people appear to be having a joyful moment.

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    Incentive travel

    Incentive travel is the #1 way to motivate your people. Nothing motivates performance like the promise of an unforgettable experience. And we’ve got the international relationships and local staff to plan and manage trips down to the last detail. Done well, travel incentives unleash a whole new level of ambition and drive—not just among your […]

  • A vibrant, multi-colored light bulb with swirling designs inside it against a background of blending red, pink, and teal hues, symbolizing creativity and innovation.

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    Learning

    When your people learn, YOU thrive. In today’s world, learning and development are the new table stakes for business success. Whether it is your multi-generational workforce, sales team or your distribution channel, creating a sustainable culture of learning and recognition for your people is paramount to elevating your brand. At BI WORLDWIDE, we craft learning […]

  • A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

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    Live events

    Great events set the stage for shared memories. Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. But live events take it to whole new level. We understand that an event should be the ultimate memorable moment. We create events that are stages for shared memories, allowing your people […]

  • A cupcake with blue frosting and colorful sprinkles, topped with a lit sparkler. It is set against a blurred background with multicolored bokeh lights and out-of-focus balloons, creating a festive atmosphere.

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    Recognition

    We help solve business challenges in motivating and inspiring ways. We power moments of recognition that people never forget. From developing strategy to designing and executing your engagement plan, to measuring and analysing results, we create personalised, creative, timely, and unique experiences that celebrate each person’s contribution and create a connected memory to their actions. […]

  • A person uses a calculator and laptop, overlaid with a digital graph showing upward arrows, symbolizing growth or progress. Papers and charts are visible on the desk, and a yellow and white abstract background is present.

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    Research and Analytics

    Leverage data and analytics to optimise engagement. Whether assessing problem spaces, pre-planning for programme launch, or conducting post-mortem analysis on a programme in order to more-effectively spin up the next one, we help our partners collect and wield data to make effective decisions at every phase. Need states include: Addressing key issues with data. The […]

  • A woman in a yellow sweater wearing headphones writes in a notebook. Another woman in a teal shirt holds shopping bags and a phone. A man in a winter jacket and sunglasses looks upwards. The background is divided into white and colorful triangles.

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    Rewards Marketplace

    Trust us – you’ve never rewarded like this before… With brands that fit every lifestyle, experiences that will be raved about, destinations only ever dreamed of, and online courses and classes that fuel passion and drive development, BI WORLDWIDE’s Global Rewards Marketplace lets your employees, sales teams, channel partners and customers choose what’s most meaningful […]

  • A red origami crane stands out against a background of gray cranes on a patterned surface. The image features an orange and textured backdrop on the left, transitioning into a gray area with similar patterns.

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    The New Rules of Engagement®

    Creating a great company culture starts here. Through extensive global research, we’ve identified 12 key factors that shape an employee’s relationship with their company. Understanding which of these matter most to your team is essential in building a strong employee value proposition. The New Rules of Engagement® 12 rules to follow on your way to […]

  • A person sits cross-legged on a grassy hill at sunset, meditating with hands resting on knees. The sky is orange, and a body of water is visible in the distance, creating a serene and peaceful atmosphere.

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    Wellness

    The best way to build a healthier culture. A thriving workforce depends on energy, focus, and resilience. Employee wellness is critical to making that happen. And while reduced healthcare costs are a bonus, the true value lies in creating a team that’s performing at its best. We apply behavioural economics to design programmes that align […]

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