A glossy purple knight chess piece stands out on a digital-themed chessboard. The background is dark with glowing lights and abstract network connections, hinting at a blend of strategy and technology. Other blurred white pieces are in the distance.

Gamification

Invent simple.

The goal of gamification is to engage with employees and partners to inspire, collaborate, share, and interact. Gamification invents simple by adding game mechanics into non-game environments, like a website, online community, learning management system or business’ intranet to increase engagement, participation, and performance.

Use gamification to fuel measurable business results.

Motivate sales teams

Gamification in sales adds game mechanics to a digital experience such as a work process, social interaction, or learning activity and uses big data collected from online activities, to motivate high-value action by sales employees and sustain meaningful engagement.

Boost employee collaboration

Employee collaboration in a professional context has the power to create a dynamic and more productive work environment, especially in large organisations and among remote workers. Persistent engagement powered by gamification turns your community into a thriving centre of sharing, learning, and profitability with measurable results.

Engage service and support teams

When customers seek help, they want to experience your company at its best. If your service and support teams experience high turnover and lack motivation, your customers will know it. Engage service and support teams with gamification.

Accelerate employee development

Effective professional development and robust learning communities can have real, measurable impacts on productivity, compliance and retention. Adding gamification in training and learning adds value across the enterprise, improving the experience for employees, managers and executives.

Evolve your channel strategy

A successful channel partner strategy requires partners who are engaged, inspired and motivated. Channel partner tools and portals can be powerful, but partners have to be motivated to use them. Motivate true channel partner loyalty with an effective gamification programme that taps into their desire to succeed and attain status to sell more.

Build true customer loyalty

Gamification in loyalty programmes turns casual visitors into loyal customers. Leverage the latest research on human motivation and data generated by your customers as they interact with you, to empower your business to motivate, engage, and create true customer loyalty.

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

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