Taking a step back to take a step forward
Discover how BI WORLDWIDE supported a global automotive company’s Learning and Development team to get under the skin of the Retailer Network and identify routes for future success with their reward and recognition strategy.
The challenge
The global automotive sector is undergoing many transformations.
With that in mind, this global automotive Learning and Development team challenged us to help them establish the best route forward in developing a global reward and recognition strategy that embeds a culture of learning across all markets within the Retailer Network.
As part of this process, we were asked to consider the effectiveness and reach of an existing global bi-annual Technicians competition and what further global tools would be needed to drive performance improvement.
Our approach
Our recommendation was to lead all relevant stakeholders through a design process that would provide them with a solid business case and framework to guide them on what and how to make the biggest impact on their objectives in all markets.
The process followed three distinct phases: planning and insight gathering, design conference and post-conference.
1. Planning and Insight Gathering
Interviews were conducted with 29 learning and development/commercial business leads in key markets and regions, including some global roles.
Questions were designed to establish their feelings on central support of learning and reward and recognition, market specific needs, and the implementation status of reward and recognition and evolved learning techniques.
Feedback was also encouraged and captured to determine the market conditions driving regional nuances and acceptance levels of the current global reward and recognition programme. This also included an audit of what reward and recognition activity was already taking place in each market.
2. Design Conference
Along with key stakeholders, we then spent three days grouped in their global head office to review the insights.
Activities such as empathy mapping, inspired by design thinking, helped stakeholders to categorise and contextualise the insights, provoking conversation and deep thought, and revealing key building blocks of their future strategy and a map of an effective solution framework.
30
INTERVIEW QUESTIONS
defined in 4 sections
29
INTERVIEWS
small markets, large markets, regional and global stakeholders captured
3
REWARD AND RECOGNITION
specialists interviewed
14
COUNTRIES / REGIONS
covered
441
QUOTES
taken from interviews
150
PAGE INSIGHTS
document created from all interviews
3. Post-conference
The final stage in the process focuses on ‘solution’. With a comprehensive understanding of the now and the key pivot points for future success, the client can establish priority projects and scope for their global reward and recognition strategy moving forward.
The Impact
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You guys (BIW) set the benchmark on workshop facilitation, very professional…I feel motivated!
Reveal new perspectives.
Sometimes the strategies required to impact business objectives are less obvious. A design workshop can help reveal new perspectives that guide the way to more effective solutions. To find out more about how we can help, get in touch.
