Global service anniversary programme for a modern workforce
How BI WORLDWIDE supported a global banking leader to centralise its Service Awards Programme for a global, modern, and diverse workforce.
Recognition increased by 30% for Service Milestones with the new
Service Awards Programme.
Situation
BI WORLDWIDE was tasked by a banking sector global leader to centralise its global Service Awards programme.
Its desired outcomes were to develop a modern, sustainable solution that’s fit for a global and diverse workforce, and promotes a stronger sense of pride and achievement among employees.
It wanted the solution to establish an easy and interactive user process enabled by technology that would inform and support line managers in awareness and acknowledgment of employee service anniversaries and improve the employee experience.
Challenge
The client’s existing Service Award proposition was de-centralised, inequitable, and clunky to use.
- 50+ different propositions globally
- 28 vendors
- 16 countries with no service recognition at all
- Awards ranged from symbolic to tangible to cash with no consistency
To achieve the programme objectives, BI WORLDWIDE needed to align all countries, apply technology, and replicate awards and values.
Solution
BI WORLDWIDE’s solution utilises our world-class, global-ready technology to deliver a single customised service recognition proposition across the 50 countries and territories with an agile approach. Key success factors to our solution included:
- Introducing recognition of seven employee service milestones, including a new 5-year milestone globally in acknowledgement of a modern and diverse workforce, rebalancing towards earlier service milestones.
- Launching an online celebratory page with social recognition by managers or in-team events
- Auto notifications to managers, colleagues, and awardees to support engagement
- Utilising a manager 3-step process ahead of a team member’s anniversary to encourage their contributions
- Centralised management of the programme, including notifications, awarding of points, and gift logistics
- New points-award with extensive gifts, merchandise, and travel catalogue via the recognition platform, allowing for personalised reward choices
Developed ‘The Vault’, an exclusive rewards selection which employees celebrating a service recognition can access and use their points to purchase unique, curated merchandise related to their current and past recognised length of service.
Results
The transparency between BI WORLDWIDE and the client has delivered an overwhelming success for the programme. Together, we navigated challenges to ensure the right outcome. This resulted in a successful launch and ongoing continuous improvement and partnership evolution.
30%
increase in the number of employees recognised for service milestones.
From circa 23,000 – 30,000 P.A. (2021 results)
83%
of awardees rate their experience as positive or very positive.
39
countries where the programme is recognising more employees and has increased the value of their award.
25,692
employees recognised service anniversaries at earlier milestones (5, 10, 15 years).
Find out more about our approach to service awards
Check out our blog here, find out more about our employee engagement, or speak with one of our team.
