Celebrating Milestones: Scaling service anniversary recognition across 107 countries
Discover how BI WORLDWIDE supported a global pharmaceutical company to scale their service anniversary programme from 5 to 107 countries.
The Challenge
This global pharmaceutical client had an existing online service anniversary celebration programme in place but it was limited in its reach with only 5 countries and 11,000 employees included. With a focus on embedding a recognition-rich culture across their whole organisation they wanted to upscale service anniversary celebrations to all 100,000 employees in 107 countries.
A key requirement was the need for a fully automated solution to support ongoing engagement and global delivery and to integrate with their broader Employee Celebrations strategy which included the ability to celebrate life moments such as birthdays, new home, new baby, marriages, and promotions.
The Solution
We facilitated a full service anniversary programme re-design focusing on simple processes and ease of use for both managers and employees with integration into their existing global employee recognition programme on BI WORLDWIDE’s DayMaker platform.
Highlights of the solution included:
Insight-Driven Strategy:
- Celebrating Early Service Years: Recognising milestones from day one.
- Socialised Celebrations: Involving internal and external contributors—colleagues, former team members, and relevant contractors.
- Automated Personalisation: Early manager input ensures tailored celebrations based on individual preferences.
- Inspirational Rewards: Offering choices that resonate with recipients.
Global Approach with Regional Flexibility:
- Consistent Anniversary Plan: Recognising 1 year, 5 years, and every 5 years up to 50 years globally.
- Regional Customisation: Tailoring reward structures to ensure cultural relevance and aspiration.
- Multilingual Support: Available in 11 languages.
Engaging Managers:
- Encouraging Participation: Managers send personal and public messages during online celebrations.
- Practical Tips: Guidance for creating memorable anniversary celebrations, both online and offline.
- Pre-Planning Engagement: Managers actively involved in the celebration process.
- Colleague Invitees: Managers confirm invitees, ensuring meaningful messages.
- External Contributors: Inviting contributors beyond the organisation.
Blending Online and Offline Celebrations:
- Social Wall Format: Delivering celebration messages, pictures, and videos within agreed timelines.
- Recipient Celebration Wall: A keepsake for recipients to view at their anniversary.
- Inclusive Approach: Promoting celebrations for everyone.
- Collaborative Contributions: Invitees add relevant messages and media.
Upcoming Anniversary Communications:
- A ticker keeps invitees informed about upcoming celebrations, preventing missed congratulations.
The Impact
In the first 12 months since the roll-out began:
80%
EXPANDED REACH
The Service Anniversaries programme now reaches 80% of the 100k employee base across 19 key countries (up from 11k in 5 countries)
90%
COLLEAGUE CONTRIBUTIONS
90% of celebrated anniversaries feature contributions from direct colleagues.
86%
RECOGNITION AMPLIFIED
86% of employees who received an anniversary celebration continued engagement on the main recognition platform, with 44% redeeming reward points.
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