Amy Patel’s career spans over 20 years across diverse industries, consistently driven by a customer-centric approach. From food service to banking, warehouse logistics to automotive, Amy has championed the philosophy that prioritising customer needs leads to business success.

As the Director of Voice of the Customer and Data Governance for Toyota Motor North America, Amy is now at the forefront of leveraging technology and data science to foster engagement and develop win-win strategies for Toyota and their dealers. Her most recent accomplishment is leading the design and launch of Toyota Engage Hub, an innovative education, recognition and rewards platform tailored for Toyota dealership employees. This initiative underscores her belief that happier, more engaged employees provide superior customer experiences, benefiting both the dealers and Toyota.

Beyond her professional achievements, Amy is dedicated to making a positive impact in her community. A breast cancer survivor, she actively contributes to Toyota’s women-focused employee resource group, Women Influencing and Impacting Toyota (WIIT). Amy has been instrumental in forming a strategic partnership between WIIT and the National Breast Cancer Foundation, positively impacting thousands of women and their families each year.

Jon Kraus is BI WORLDWIDE’s Division Vice President, Automotive, a specialised group focused on performance support strategy for uncontrolled distribution networks. He is an expert in channel/dealer engagement and an active consultant to some of the largest distribution and dealer networks in North America.