Connect with us!

* indicates required fields

Updates and Offers

You can read our Privacy Policy online and understand that you can unsubscribe from our emails at any time.
Home Product launches

Product launch events

You’ve invested a lot of time, money, and innovation into developing your new product. Let’s work together to give it the launch it deserves. With over 30 years of experience in product launches, BI WORLDWIDE can help your product stay at the front of your audience’s mind for years to come.

WE’RE EXPERTS!

Got your attention? Now let’s get theirs with product launch solutions that grab your audience’s attention.

We are product launch experts, and we understand how much detail needs to go into a launch to ensure your product is the star of the show. After all, a successful and well-planned launch is essential in ensuring your product becomes a hit with your target audience.

Our expertise spans many industries (including automotive, technology, and energy) and every market. We know how to customise the message to different audiences and make it resonate.

Companies large and small launch hundreds of products worldwide every day. But with future profits at stake, it’s critical to get a new product launch right. And that means looking beyond traditional mass market advertising tactics. It means inspiring the people who are going to market, sell, support, promote, and buy your new product – employees, sales teams, channel partners, media, influencers, and customers.

At BI WORLDWIDE, we consider all of this when creating a product launch event to ensure it stands out from the competition and creates an emotional connection with your audience.

Our product launch event management solutions put your brand at the forefront.

A product launch is the single biggest moment to set the tone for your product’s lifecycle. Make sure you have the right message, in the right environment, with the right people to magnify that moment into future success for your brand. There’s a reason you won’t find our name on a list of trending or emerging brands. That’s because our job is to make your brand shine.

Whether your product launch is catered towards other businesses, direct to consumers, or solely aimed at journalists or employees, we can help you engage and inspire your audience to achieve maximum impact.

A large crowd watches a presentation with two motorcycles displayed on a screen. The text Change the Game appears above the motorcycles. Bright stage lighting and beams illuminate the scene.

Our product launch solutions include:

With everything riding on it, you need an experienced team to minimise risk throughout the planning and execution stages. BI WORLDWIDE’s team will turn your product launch from idea into reality.

Orange line drawing of a light bulb with an exclamation mark inside, surrounded by short lines representing rays of light, on a white background.

Strategy, design and content

Three interlocking orange gears, each with a letter C inside, on a white background.

Project management

An orange, stylized outline of a diamond shape on a white background. The lines are simple and geometric, forming a clear representation of a faceted gemstone.

Styling and production

Orange line drawing of a ribbon award with a star in the center, featuring two tails at the bottom. The star is inside a circular frame with a scalloped edge, representing achievement or quality.

Incentives and rewards

Simple illustration of three people depicted with orange outlines. The figures are stylized and minimalistic, with one person in front and two behind.

Corporate events and meetings

Simple orange outline of an airplane on a white background.

Logistics and on-site management

An orange, hand-drawn megaphone with sound lines emanating from the horn, symbolizing amplification or announcement. The simple illustration uses thick lines and is set against a white background.

Communications

A simple orange line graph illustration showing bars increasing from left to right, with an upward-pointing arrow above the bars, indicating growth or progress.

Event analysis and measurement

Our work speaks for itself

View all case studies
  • UNUM team on their CSR activity

    Unum UK CSR sales conference

    Discover how BI WORLDWIDE supported Unum UK’s commitment to Corporate Social Responsibility (CSR), transforming its sales conference into an inspiring event, motivating its sales teams and achieving significant outcomes for charitable organisations globally year on year.
    Learn More
  • toyota cars

    Media test drive event automotive brand

    BI WORLDWIDE was tasked with delivering an event that would overcome the logistical complexity of 120 attendees from 19 European countries, maximise exposure to the new vehicle, and minimise exposure to COVID-19.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Article

    Unforgettable events: Starting with the end for maximum impact

    Unlock the secrets to unforgettable events! Discover how starting with the end in mind can transform your event planning process. From building consensus to engaging storytelling and creating emotional connections, learn the strategies that ensure your events leave a lasting impression. Ready to write the next chapter of your event story? Dive into our latest article to find out how!

  • Article

    Boosting event ROI through delegate wellbeing: A strategic approach

    With a heightened focus towards health and wellness in general, and with rising event costs, now more than ever, event organisers recognise that prioritising delegate wellbeing is key to overall event success and maximising the return on investment.

  • Article

    Thriving events: The vital role of organiser wellbeing in success

    At BI WORLDWIDE, we understand that when our event teams thrive, so do our events. Read how we’re prioritising team wellbeing so they can create moments of inspiration and impact for our clients and their delegates.

Find out more about our other live event services

We’ll help you transform your event with solutions that deliver inspirational experiences and a lasting impact for you and your people.

  • A row of transparent crystal awards with pointed tops on reflective bases. The background is softly blurred, showing hints of blue and orange lights, creating an elegant and celebratory atmosphere.

    Page

    Awards and ceremonies

    Celebrate, rejoice, and engage your people. From the classic, formal black-tie affair to themed parties and even festivals, your gala event should be unique to you. It should be designed to celebrate your moment, whether that’s a company achievement or milestone, recognition of your people’s hard work, loyalty and dedication, or a thank you to […]

  • Page

    Conferences and meetings

    Conference event management services that put your audience first. With our meetings and conference event management services, we look at who the audience are, what messages need to be communicated, how the audience should feel when they leave, and the next steps to be taken. If you have a message that needs to be heard, […]

  • A man in a suit stands on stage, holding a microphone and speaking to an audience. The background is blurred and features colorful ambient lighting. A purple geometric shape overlays part of the image.

    Page

    Event management

    Let our corporate event experts help you bring your messages to life. Our dynamic team of creative event planners, managers, and producers collaborate with you to create unique business events, virtual and hybrid meetings, product launches, incentive programmes, award dinners or conferences to showcase your brand. It’s our role to understand your business, brand, objectives, budget, and event management needs – then exceed your expectations. This […]

  • Page

    Event production

    We create stories that ignite, engage, and inspire your audience. Where others might see just a meeting, we see an opportunity to tell your story. Create change within your audience. Clarify key messages. Make sure those messages are heard, understood, and acted upon. Not only that, we make it easy. We work hard to deliver […]

  • Two computer monitors display colorful test patterns in a darkened control room. The blurred background shows a stage and lit, geometric floor, indicating a live event or broadcast setting.

    Page

    Hybrid and virtual events

    Events, meetings, and conferences virtually re-imagined through our hybrid event solutions. Research shows that there’s no substitute for the electric energy of an in-person show or event. But with the right strategy and technology, you can still create lasting impact with a virtual or hybrid gathering. Connecting live and virtual audiences for an event should […]

  • A group of six people taking a selfie outdoors, all smiling and posing together. The background shows a large architectural structure, with a painterly effect and blurred areas. The people appear to be having a joyful moment.

    Page

    Incentive travel

    Incentive travel is the #1 way to motivate your people. Nothing motivates performance like the promise of an unforgettable experience. And we’ve got the international relationships and local staff to plan and manage trips down to the last detail. Done well, travel incentives unleash a whole new level of ambition and drive—not just among your […]

  • A person wearing headphones operates a camera in a studio with bright stage lights in the background. The scene is predominantly blue with a translucent orange overlay on the right side. The background shows out-of-focus illuminated screens.

    Page

    Live events

    Great events set the stage for shared memories. Memorable moments inspire, engage, and motivate action and inspiration can be found in many places. But live events take it to whole new level. We understand that an event should be the ultimate memorable moment. We create events that are stages for shared memories, allowing your people […]

The best way to get started is to get in touch!

Speak to a member of our expert team to learn more about our live event solutions.

Let’s talk