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Research and data analytics

We help drive the results you need through data and analytics that address key business and programme issues throughout the programme lifecycle.

Leverage data and analytics to optimise engagement.

Whether assessing problem spaces, pre-planning for programme launch, or conducting post-mortem analysis on a programme in order to more-effectively spin up the next one, we help our partners collect and wield data to make effective decisions at every phase.

Need states include:

  • Business case assessment – uncovering the hidden impact of engagement
  • Programme modelling – understanding the potential impact of each engagement solution
  • Programme improvement analysis – identifying what’s working, what’s not, and opportunities for programme improvement
  • Attrition analysis – understanding the potential cost savings of a recognition programme
  • Return on purpose – providing holistic assessment of events, training, and communications to drive engagement
  • Segmentation analysis – to identify your best, worst, and highest potential customers
  • Retention analysis – predicting employees who are most likely to leave
  • Sentiment analysis – uncover recognition insights using machine learning to determine polarity, subjectivity scores, and emotions.
  • Conversational AI – leverage a RAG model to extract hidden insights from participant comments.
  • Benchmarking tools – assess programme performance through comparative analysis.
  • Communication impact – track and measure client engagement to evaluate communication effectiveness.
  • BI Assist Chatbot – enhance engagement with an open-source LLM-powered chatbot.

Addressing key issues with data.

Design

  • Programme structure
  • Programme modelling

Pre-programme analysis:

  • What is the value of changing behaviours?
  • Should segments of the target audience be motivated differently?
  • How much will we spend on the proposed initiative?

Assess

  • Programme engagement
  • Programme performance
  • Programme optimisation

Ongoing programme analysis:

  • How does performance vary across segments?
  • To what extent is the engagement solution driving targeted results?

Value

  • Behaviour change
  • Business impact

Post-programme analysis:

  • What was the value of the programme?
  • How effective was the rule structure, and what are areas of improvement?
  • What behaviours/activities align with higher performance?

The metrics tell the story

100

Fortune 1000 companies using our decision sciences

$900M

improvement in business results last year, across all clients

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

Let’s talk

Want to know more or looking for support? Speak to one of our expert team!