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Home Who We Serve Automotive
A red off-road vehicle driving on a rocky mountain trail, surrounded by rugged, sunlit terrain. Sun rays pierce through the cloudy sky, casting light on the mountainous landscape.

Automotive

Rev up performance

Trusted by major automotive industry organizations to help exceed sales goals, elevate customer satisfaction, cement service retention, and maximize parts growth.

Welcome to the fast lane.

The automotive industry is complex and rapidly evolving. 

We get it. And we’re strategic partners who stay three laps ahead, so you get tangible bottom-line results.

  • Amp up sales in new vehicles, CPO, accessories, F&I, wholesale & retail, parts, service acquisition, retention, and dollars per RO. 
  • Generate excitement about new products.
  • Create brand loyalty and advocacy.
  • Fine-tune your strategies to make the most of your energy and investments.

Dealer Loyalty

Commercial

Passenger

Industrial

Parts and service

Powersports

Shift your performance culture into overdrive.

We’re industry pioneers who leverage proven incentive structures backed by the science of behavioral economics.

Our world-renowned strategies include customized programs to engage, onboard, educate, inspire, certify, recognize, and motivate your team with integrated solutions including:

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In-person and virtual events

Dealer events. Product launches. Experiential marketing. Incentive trips.

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Goal setting

Turn new dealers into top dealers. Turn top dealers into superstars.

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Gamification

Use game mechanics to take your learning and goal setting to the next level.

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Learning and certification

Build curriculum and learning schedules that keep your brand top of mind and above board.

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Rewards and recognition

Inspire employees and dealer partners with aspirational goods, experiences, and learning opportunities.

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Attract and retain top talent

Create a work environment where people want to join, stay, and do their best work. Your bottom line will thank you.

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Every metric tells a story.

9M

VINs processed annually

5M

visitors at BIW auto sites annually

12k

active dealerships participating annually

Our work speaks for itself

View All Case Studies
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Drive awareness with branded merchandise

    An original equipment manufacturer aimed to boost awareness and sales of their branded merchandise through seasonal and market-driven tactics. We partnered with them to implement quarterly catalog mailers, Black Friday discounts, monthly promotions, and more. Discover how these strategies led to exceptional sales growth in our case study.
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  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Learning mission accomplished

    A client aimed to elevate their central program to enhance dealership performance and associate experience. Using the Bunchball Go gamification platform, they engaged users with missions, push notifications, and leaderboards. This approach doubled user engagement and drove collaboration. Discover how this innovative solution transformed their program in the full case study.
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  • Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.

    Accelerating sales, driving results

    A luxury automotive manufacturer faced declining sedan sales as customers shifted towards SUVs and trucks. Partnering with us, they launched a program offering luxury vacations instead of cash incentives to sales managers. This approach boosted engagement and competition, leading to impressive sales results. Discover how this innovative strategy transformed their sales in the full case study.
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Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Promotional image for a webinar titled Cutting the clutter to reduce turnover. Features two speakers, Amy Patel and Jon Kraus, with their titles and companies. A large wrench is in the background, and the Toyota logo is visible on a jacket.

    Webinar

    WEBINAR: Cutting the clutter to reduce turnover

    What do you do when employee turnover is on the rise? Toyota experienced this issue and needed a way to retain their employees.