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Home Who We Serve Retail
A person is swiping a credit card through a payment terminal on a glossy surface. Another hand is visible, poised to receive the card. The background is blurred with a mix of white and purple areas.

Retail

From brick and mortar to digital development

We are experts in behavior change with proven results to help retailers expand your omnichannel customer base and inspire your employees throughout the organization.

From the first day to every day.

Retail Connect

Boost your brand’s sales and loyalty by empowering retail associates to become confident, enthusiastic sellers. With Retail Connect, brands can “win the last 4 feet” through an engaging and fun solution that blends personalized learning paths, gamification, seamless communication, and actionable insights. Drive key retail KPIs and elevate your brand’s performance at the point of sale.

Learning development and training

From dynamic training events and custom curriculum development to scalable virtual learning environments, we create immersive learning solutions that drive real results. By integrating gamification, we enhance engagement, making learning more interactive and enjoyable. Because when learning is fun and rewarding, performance follows, and engagement soars.

Onboarding and recruitment

Whether you’re looking for your next Chief Logistics Officer or hiring for the seasonal rush, we help HR departments recruit, onboard and retain top talent.

Customer and channel loyalty

Elevate your brand with meaningful programs and awards for your channel partners and customers that build strong, lasting relationships and loyalty.

Retail sales and incentives

We design gamified incentive programs that drive retail KPIs, enhance customer loyalty and motivate and inspire retail associates.

Employee recognition

Powerful employee engagement and rewards programs that inspire employees to love what they do and love your brand.

In-store activations and experiences

Create memorable brand moments that capture attention and set you apart from the competition. We combine on-site engagement, content capture, and social amplification to create powerful experiences.

The Retail Environment can be complex, handling multiple audience types that can be both captive and non-captive. BIW is uniquely situated to engage and grow in all segments of your business. We are experts on behavior change with proven results to help you exceed Key Performance Indicators throughout your omnichannel strategies. We customize our strategies to engage, onboard, educate, inspire, recognize, and motivate the audience that matters the most to you, to turn a complex environment simple. From apparel and fashion to electronics and tech, to home goods and home improvement, to health and beauty, to sports and recreation (and more!), our clients turn to us for fresh ideas and expert execution time and time again.

Metrics tell a story.

90%

average increase in units sold for highly-engaged users

75%

increase in credit card applications year-over-year

50%

reduction in turnover for 1+ year-tenured associates

Our work speaks for itself

View All Case Studies
  • A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.

    Leveling up an employee learning program

    A large retail client revamped their employee learning program to better equip staff in discussing brand loyalty with customers. We created a gamified hub for learning, performance, and rewards. Discover how this approach significantly reduced employee turnover and boosted customer enrollments in our case study.
    Learn More
  • Close-up of hands holding pens over financial documents with charts and graphs. A calculator is on the table. The scene suggests a collaborative business or financial planning meeting.

    Championing a head-to-head sales incentive

    A large telecommunications client aimed to boost mobile line sales with a fun fourth-quarter incentive program. We designed a competitive head-to-head matchup across various channels, rewarding agents based on performance. Discover how this strategy led to significant improvements in sales and revenue in our case study.
    Learn More

Thought Leadership

Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.

  • Hands of two people using a credit card machine. One hand holds a credit card, and the other operates the machine. Text on the image reads, In retail, the last four feet makes all the difference.

    Article

    Winning the last four feet

    For brands operating in retail, success is determined by the ability to “win the last four feet” – the critical interaction between the customer and the retail associate. Regardless of the advertising budget, it can all be rendered ineffective if a competitor excels in that final interaction. Conversely, outperforming competitors in those crucial moments can offset their advertising spend.

  • Two cafe workers in aprons stand behind a counter. Text on the image reads: 80% of deskless employees have an electronic connection to their employers, but only 37% report receiving training on it.

    Insights Lab

    6 ways to engage deskless workers

    Deskless no longer means disconnected. The same tactics and resources that inspire your office employees can elevate your organization’s employee experience wherever work happens. Learn how companies are (not) communicating with their entire workforce and six ways to engage the deskless workers in your company.