Thought Leadership

Article

Sales incentive structures that work

Reinforcement is most effective when it happens immediately after the desired behaviour occurs. The longer the delay, the less likely the behaviour will be adequately reinforced.

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Article

How to Calculate the Value of Sales Incentives: Maximising ROI and ROO

Discover how to calculate the value of sales incentives with a focus on ROI and ROO, and actionable steps to design effective incentive programmes.

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Article

Sales Incentives vs Sales Commission

Learn about the roles that commission (often part of a compensation package) and sales incentives (often non-financial benefits) play in the workplace.

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Article

Are cash-based incentives a thing of the past in automotive sales?

The automotive industry is undergoing fundamental changes. Automotive dealerships are considering innovative ways to compensate sales staff due partly to shrinking margins, high turnover rates, and a competitive talent marketplace. What can Original Equipment Manufacturers (OEMs) in the automotive sector do to support their dealers without incurring additional costs?

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Article

Driving incremental sales results

In any organisation, employees are the backbone of success. Their dedication, motivation and enthusiasm directly impact the company’s performance, especially in driving incremental sales results.

Article

Personalising channel loyalty

When it comes to loyalty programs, personalisation is key. The more personalised, the greater the outcomes.

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Article

Leveraging sales incentives

Creating an effective sales incentive program is crucial for driving performance and achieving business goals. Here are some things to consider when designing a successful sales incentive strategy.

Article

Driving loyalty program success: the importance of timely communications

In today’s world, attention goes where it’s demanded. If you’re not nurturing, reminding, promoting and communicating, you can be certain someone else will.

Article

Confronting the Burnout Epidemic: Strategies for Organisations to Foster Employee Wellbeing

In our constantly connected world, burnout has always been a looming threat. But in 2020, burnout exploded overnight. Millions found themselves jobless, grappling with financial and food insecurity.

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