Thought Leadership
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Article
Retail sales incentive
Once upon a time in the heart of a bustling metropolis, there stood a branch of a thriving retail store named “Bright Ideas.” Across the country, the store was known for its friendly staff, quality products and vibrant atmosphere. Behind the scenes at the corporate office, the store’s CEO, Ms. Diaz, was brainstorming ways to […]
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10 key strategies for running successful channel partner programs
Channel programs are integral to the success of many businesses, allowing them to reach broader markets and enhance brand visibility. Incentivizing channel partners further amplifies these efforts, motivating them to drive sales, promote products and foster long-term partnerships. However, the effectiveness of a channel program incentive hinges on careful planning, execution and management. Here are […]
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Article
Is cash king?
Do cash incentives work better than non-cash incentives? On the surface it’s a relatively simple, straightforward question but in truth, it’s one of the great debates in the field of sales compensation programs — and one that requires a remarkably complex and nuanced answer. We recently hosted a webinar on this cash vs. non-cash topic featuring Professor […]
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5 ways to inspire sales motivation
Motivation is a huge factor in generating success from your sales and channel programs. The question is, how do you inspire and cultivate the motivation your sales team needs? Here are five keys to inspiring and driving motivation in the workplace: Knowing these are effective ways to motivate people, how do you put them into […]
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5 ideas to get the best performance from your sales team
– 1 – Design your incentive programs based on the behavioral economics principle of Prospect Theory. If you give a person two equal choices – one telling them how much they will gain and the other telling them how much they will lose – they will choose the winning option, even though it’s the same. Focus on […]
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Authentic recognition in an artificial world
There’s something very authentic and real about the connection created by every individual recognition moment. But with artificial intelligence (AI) rapidly growing and evolving, how do you make sure recognition stays authentic? We don’t expect AI to write evocative, meaningful and celebratory content. But we do expect it to assist in creating something detailed, accurate […]
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5 ways gifting can inspire your customers and employees
Surprising and delighting customers and employees can elevate your brand. So can the packaging. Learn 5 ways to use gifting to inspire your customers and employees. It’s amazing how many packages the average person receives a year. According to the Pitney Bowes Parcel Shipping Index, the average home received 166 packages in 2021. Pitney Bowes […]
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4 ways to motivate your channel sales
The channel sales process typically involves promoting products and services through the channel partners and paying them when they make a sale. Where you might usually rely on a direct sales force, using a channel to market can pay off big for you. But, along with a possible big return, it can also provide big […]
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5 key channel marketing trends
For manufacturing companies, sales partners and distributors are the lifeblood for their products and solutions. Supporting them with training, communications, rewards, recognition and analytics is vital to the relationship. Over the past few years, organizations have evolved their strategies and support to make sure their message and solutions reach the right people. Here are five current […]